Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Content Strategist & AI Copy Lead - 12 month FTC
Location: London, United Kingdom
About the role:
As Content Strategist & AI Copy Lead, you'll own positioning, messaging, and copy across a B2B payments business where clarity, accuracy, and trust matter. You'll build and maintain the copy generation frameworks, prompts, and tone-of-voice guardrails that allow AI tools — including the Pencil platform — to produce on-brand first drafts at volume, and you'll bring the critical editorial eye to shape and improve what comes out.
You won't be starting from scratch. You'll work within an established content strategy and system, helping it evolve as new brand work lands and business priorities shift. As the studio matures through the year, you'll take on greater ownership of intake, briefing, and prioritisation — playing a central role in how the studio runs day to day. This is a senior role for someone who moves confidently between strategic thinking and hands-on craft without losing quality at either end.
What you will be doing:
- Own positioning, messaging frameworks, and campaign narratives for Client's products, propositions, and sectors — answering the strategic content question before production begins, so the studio can move at pace.
- Write and edit high-quality copy across web, email, social, digital advertising, sales collateral, product datasheets, presentations, and video scripts.
- Lead thought leadership content — foundational articles and their supporting social and digital assets — in line with the agreed content strategy.
- Build and maintain copy generation frameworks in Pencil and other approved AI tools, including prompts, templates, tone-of-voice rules, and message libraries.
- Review, direct, and refine AI-generated copy with a rigorous editorial eye — identifying errors, inconsistencies, and off-brand language, and correcting them through prompt refinement or direct editing.
- Work with compliance, legal, and risk stakeholders to ensure content is clear, fair, and not misleading — and embed their requirements into copy frameworks from the outset.
- Support PR with rapid-turnaround content and Sales Enablement with always-current messaging as new products, features, and sectors come online.
- Write scripts and narratives for the Motion & Content Production Lead, and develop messaging for the studio's templates and collateral.
- Partner with Product Marketing, Brand, PR, Sales Enablement, and Internal Communications to plan and prioritise content against commercial priorities.
- Run studio intake, briefing, and prioritisation with the Project Manager, taking full ownership as the studio's operations mature through the year.
- Use content performance insight to refine messaging frameworks over time.
- Share Gen AI learnings and techniques across the studio, contributing to a culture of continuous experimentation and improvement.
What you need to be great in this role:
Skills and experience
- Proven experience as a senior copywriter, content strategist, or content lead in an agency, in-house team, or content studio.
- Strong ability to develop positioning, messaging frameworks, and campaign narratives from complex product and business information.
- Excellent writing and editing skills across long and short form — from thought leadership articles to headlines, emails, and social posts.
- Experience building reusable content tools: tone-of-voice guides, message houses, prompt libraries, or content templates.
- A critical editorial eye: able to assess AI-generated copy quickly and improve it through prompt refinement or direct editing — not simply approve it.
- Confidence working with senior stakeholders and turning competing requests into clear, prioritised content plans.
- Strong organisation and the ability to manage multiple requests at pace, including triaging briefs and managing stakeholder expectations.
- Genuine interest in what AI can do for content and creativity, with awareness of the ethical and legal considerations involved.
Useful but not essential
- Experience with Pencil or an equivalent AI creative platform (training on Pencil will be provided).
- Background in financial services, payments, fintech, or B2B technology.
- Familiarity with writing in a regulated environment, including financial promotions or Consumer Duty requirements.
- Experience with SEO, content performance measurement, or content management systems.
- Experience creating B2B sales enablement content.
- Advanced use of Gen AI tools — such as ChatGPT, Claude, or Gemini — to enhance copy quality and content output, including hands-on prompting, model selection, and workflow design.
- Experience building AI-assisted workflows for yourself and others to improve efficiency and output quality.
- Ability to train others on effective AI tool use and share best practice across the team.
- Agentic approach to complex, multi-step content challenges — breaking briefs into components and finding efficient, high-quality routes to delivery.
- Strong understanding of AI capabilities and limitations, with rigorous human oversight and editorial judgement applied throughout.
Req ID: 18867
#LI-SL1 #LI-Director #LI-Hybrid
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Skills Required
- Proven experience as a senior copywriter, content strategist, or content lead in an agency, in-house team, or content studio
- Ability to develop positioning, messaging frameworks, and campaign narratives from complex product and business information
- Excellent writing and editing skills across long- and short-form content
- Experience building reusable content tools such as tone-of-voice guides, message houses, prompt libraries, or content templates
- Ability to assess AI-generated copy and improve it through prompt refinement or direct editing
- Confidence working with senior stakeholders and prioritizing competing content requests
- Strong organization and ability to manage multiple requests, triage briefs, and manage stakeholder expectations
- Interest in AI for content and creativity, including awareness of ethical and legal considerations
- Experience with Pencil or an equivalent AI creative platform
- Background in financial services, payments, fintech, or B2B technology
- Familiarity with regulated writing, financial promotions, or Consumer Duty requirements
- Experience with SEO, content performance measurement, or content management systems
- Experience creating B2B sales enablement content
- Advanced use of generative AI tools such as ChatGPT, Claude, or Gemini, including prompting, model selection, and workflow design
- Experience building AI-assisted workflows for improved efficiency and output quality
- Ability to train others on effective AI tool use and share best practices
- Ability to break complex, multi-step content challenges into efficient delivery plans
- Strong understanding of AI capabilities and limitations, with human oversight and editorial judgment
OLIVER Agency Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OLIVER Agency and has not been reviewed or approved by OLIVER Agency.
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Leave & Time Off Breadth — Feedback suggests vacation, sick leave, and paid holidays are strong elements, with time off frequently highlighted as a standout part of the package. UK materials also describe generous annual leave that increases with service alongside additional personal days.
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Retirement Support — Feedback suggests U.S. employees can access a 401(k), and at least one account notes an immediate match. UK materials indicate a formal pension arrangement within the parent group.
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Affordable Benefits — Feedback suggests U.S. medical coverage is paired with employer-funded HSA/HRA or flex contributions that help offset high deductibles. These subsidies can meaningfully reduce out-of-pocket costs for some employees.
OLIVER Agency Insights
What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting. Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
