Content Specialist

Saint Mary's University of Minnesota is seeking candidates who are eager to contribute to its Lasallian Catholic mission of awakening, nurturing, and empowering learners to ethical lives of service and leadership. We invite individuals to help transform lives through education, inspired by the Catholic Intellectual Tradition’s quest to understand the human experience through faith and reason and its embrace of all who are dedicated to learning from one another through authentic conversations in search of the truth. We are especially interested in and give preference to candidates who demonstrate a vision to create and nurture initiatives that will advance our mission within the scope of their duties and who will foster a culture of dialogue that, with respect for all people, supports the search for meaning and purpose in pursuit of excellence.

Job Summary

Saint Mary’s University of Minnesota is a private, nonprofit, Lasallian Catholic university serving students across Minnesota and beyond through career-focused undergraduate, graduate, and online programs.

The Enrollment Marketing Department is seeking a Content Specialist.  This role is responsible for developing and optimizing content across channels to support enrollment marketing and institutional storytelling. This role focuses on high-quality content execution, including program pages, brochures, email communications, and social content.

Working under the direction of the Senior Content Manager, this role translates messaging into compelling, audience-focused content that drives awareness, engagement, and enrollment.

Salary Range: $52,000-60,000/yr

Main Duties & Responsibilities

• Content Development
• Write and edit content for:
• Program web pages
• Major/degree cards
• One-sheets and brochures
• Admissions communication flows
• Email campaigns
• Social media and digital content
• And more
• Adapt content for different audiences (undergraduate, adult, graduate)
• Program Content Support
• Support ongoing content needs across:
• Undergraduate (College-heavy volume)
• Graduate and online programs
• Maintain accuracy and consistency across program materials
• Execute updates based on revision cycles and priorities
• SEO & Content Optimization
• Optimize web content for search and engagement
• Monitor content performance and recommend improvements
• Storytelling, Social Content &  Repurposing
• Develop student stories and testimonials aligned to editorial priorities
• Repurpose content across channels (web, social, email, print)
• Create social-ready content to support program visibility and campaigns
• Support integration of content into marketing campaigns social distribution
• Collaboration & Execution Support
• Work closely with:
• Marketing team
• Admissions
• Academic partners
• Execute project requests
• Support content needs identified by supervisor, and contribute to the development of that content strategy
• Build a Student Content Network (Proposed)
• Manage the day-to-day execution of the Student Content Network, a group of student contributors creating authentic content across programs and experiences
• Recruit, onboard, and support student participants in partnership with Marketing and College teams
• Provide content prompts and guidance aligned to editorial priorities (e.g., day-in-the-life, program experience, career outcomes)
• Collect, review, and organize student-generated content for use across web, social, email, and print
• Identify high-performing content and support repurposing across channels in collaboration with Communications and Marketing
• Maintain consistent participation and engagement from student contributors through regular communication and follow-up

Travel

• Periodic business travel to Winona is required. University business travel-related expenses are covered in accordance with Saint Mary’s travel policies.

Experience and Education Requirements

• Bachelor’s degree required, preferably  in English, Communications, Marketing, Journalism, or a related field.
• 3-5 years of experience in content writing for digital and print
• Website content production experience required; knowledge of WordPress preferred.
• Experience using analytical tools like G4 to inform content performance

Essential Knowledge & Skills

• Strong writing and editing skills across formats (short- and long-form)
• Experience with SEO and digital content optimization
• Ability to translate complex information into clear, compelling messaging
• Strong collaboration and project management skills
• Knowledge of AP style is a plus.

Physical Demands

• Sedentary work. Sedentary work involves lifting no more than 10 pounds at a time and occasionally lifting or carrying articles like docket files, ledgers, and small tools. Although a sedentary job is defined as one which involves sitting, a certain amount of walking and standing is often necessary in carrying out job duties. Jobs are sedentary if walking and standing are required occasionally and other sedentary criteria are met.

Physical Hazards – Health and Safety Concerns

• General office environments
• Ergonomics

Apply online at https://www.smumn.edu/about/offices-services/human-resources/employment-opportunities/ and include a cover letter, resume, and contact information for three professional references.

Saint Mary’s University of Minnesota believes inclusion and human dignity contributes to a robust academic and work environment and is critical to achieving the University's mission in an increasingly diverse society. Individuals with expertise and diverse skills from underrepresented groups are especially encouraged to apply. Saint Mary’s University of Minnesota is an equal opportunity/affirmative action employer. The successful candidate must support, respect, and advance the mission of Saint Mary's University as a Lasallian Catholic institution.

Saint Mary’s offers a comprehensive benefit package including health, dental, vision, life and disability insurance, flexible spending, retirement pension plan, and both undergraduate and graduate tuition remission plans.

All offers of employment are contingent upon the successful completion of a criminal background check.