Role - Content Specialist – QC
Work Location - Work From Office -Bangalore
About Lokal:
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV) Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony) Agri Consulting – farmer-first advisory in local languages (AgriLokal) Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs) Social & Community – Place to find & post social updates (Lokal app) Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze) Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal) Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
Role Overview:
We’re looking for a Content Specialist – QC with strong expertise in content, language, creative, and visual quality. The role involves evaluating content beyond basic guidelines, with a focus on audience, performance, production, and AI-generated content.
Key Responsibilities:
Content & Language QC
● Review scripts and videos for language, grammar, factual accuracy, context, flow, and overall quality. ● Ensure content is natural, audience-friendly, and culturally relevant. ● Identify recurring quality issues and improve QC processes and checklists
Creative & Visual QC
● Review hooks, storytelling, pacing, editing, subtitles, graphics, thumbnails, and visual quality. ● QC both creator/live-shoot and AI-generated content. ● Identify issues in AI-generated visuals, voice, avatars, animation, lip-sync, and pronunciation. ● Evaluate content from a performance perspective, including attention and retention.
AI Riya / Sahi English QC
● QC AI conversations and prompts for language, grammar, pronunciation, relevance, context, and conversational flow. ● Identify unnatural AI responses and support prompt improvements. ● Support Sahi English and Gyan TV content/product QC.
Performance & Team Support
● Use content performance data to identify quality gaps and improvement areas. ● Audit existing content and recommend improvements. ● Work with writers, editors, creators, and language teams to resolve quality issues. ● Maintain QC documentation and standardise quality across languages. ● Take ownership of quality improvement, not just issue identification.
Requirements
● 2–5+ years of experience in content, editorial, production, digital media, or content QC.
● Bachelor’s degree in any discipline.
● Native/near-native proficiency in Kannada Language and ability to read, write, and communicate effectively in English.
● Strong understanding of short-form video, creator content, and digital storytelling.
● Experience with live production and AI-generated content is preferred.
● Familiarity with AI tools, voice/video generation, and AI content workflows.
● Strong eye for visual, creative, language, and content quality.
● Data-driven mindset with strong ownership and cross-functional coordination skills.
Skills Required
- 2-5+ years of experience in content, editorial, production, digital media, or content quality control
- Bachelor’s degree in any discipline
- Native or near-native proficiency in Kannada
- Ability to read, write, and communicate effectively in English
- Strong understanding of short-form video, creator content, and digital storytelling
- Strong visual, creative, language, and content quality judgment
- Data-driven mindset, ownership, and cross-functional coordination skills
- Experience with live production and AI-generated content
- Familiarity with AI tools, voice/video generation, and AI content workflows
What We Do
Founded in 2018, Lokal is on a mission to strengthen hyperlocal communities by enabling its mostly non-English users to share, interact and transact in their regional language. Lokal users gain access to hyperlocal information such as daily commodity prices, local jobs, real estate, matrimonial, local business advertorials and classifieds which would otherwise be scattered across local newspapers. The app is available in Kannada, Telugu, Tamil, Malayalam and Marathi, and has 10 million downloads with a presence in 100+ districts across South India. Having achieved unmatched user density in deep tier 2 & 3 locations in India, Lokal has been supported by marquee investors, namely 3one4 Capital, India Quotient, Y Combinator. To know more do click: https://getlokalapp.com/
