At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.
At Designer Brands, every piece of content has a purpose: to inspire, delight, and celebrate personal style. As a Content Specialist, you’ll help shape the visual and storytelling experience across our family of owned and licensed brands.
You’ll be the voice behind the scenes—curating engaging content, bringing creative ideas to life, supporting photoshoots, and making sure every digital touchpoint feels fresh, on brand, and meaningful for our customers. If you love fashion, thrive in collaborative creative environments, and enjoy turning concepts into compelling visuals, this role offers a chance to make a visible impact. This position is HYBRID to our New York office.
This role reports to the Art Director, Marketing.
What You’ll Be DoingContent Creation + Management- Source, organize, and manage digital content across our website, ecommerce platform, and social channels.
- Ensure all content is visually strong, up to date, inclusive, and aligned with our brand’s tone and style.
- Maintain and organize a digital content library to keep assets easy to find and ready to use.
- Partner with creative and marketing teams to develop ideas for photoshoots, product launches, and seasonal campaigns.
- Contribute to brainstorming sessions and help craft mood boards, content briefs, and early visual concepts.
- Provide feedback on imagery, videos, and other visual content to support brand consistency and quality.
- Support photoshoots and video productions by helping guide creative direction and styling.
- Assist in achieving the visual look and feel needed to bring campaigns and product stories to life.
- Deliver content across social media, ecommerce, email marketing, and blogs with attention to platform specific best practices.
- Optimize content for engagement, accessibility, and SEO.
- Work closely with marketing, product, design, and ecommerce teams to align content with broader campaigns and product stories.
- Coordinate content updates and new launches to ensure seamless execution across channels.
- Track content performance using Google Analytics, social insights, and ecommerce metrics.
- Share clear, data driven recommendations to help strengthen future content strategies.
- Stay current on fashion trends, digital content innovations, and competitor activity to keep our storytelling fresh and relevant.
- Familiarity with fashion trends and a genuine passion for the industry.
- Demonstrated ability to produce engaging fashion focused content (e.g., social posts, graphics, blog content).
- Examples of creative projects that highlight storytelling or branding strength.
- 2–4 years of experience in content management or a similar role within the fashion industry.
- Bachelor’s degree in marketing, Communications, Fashion Design, Art, or a related creative field.
- Experience with digital asset management tools (e.g., Bynder, SharePoint).
- Exposure to influencer collaborations or social media strategy.
- Basic knowledge of photo/video editing tools such as Adobe Photoshop, Lightroom, or Final Cut Pro.
Perks and Benefits You’ll Enjoy!
- Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
- Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
- Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
- We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.
Similar Jobs
.png)
What We Do
Designer Brands is one of North America’s largest designers, producers and retailers of footwear and accessories that operates retail concepts. Our primary concept, DSW Designer Shoe Warehouse, offers brand name and designer dress, casual and athletic footwear and accessories. The first store opened in 1991 in Dublin, Ohio. Today, DSW operates more than 500 stores in 44 states. The Affiliated Business Group operates nearly 290 leased departments for other retailers, such as Stein Mart, in the U.S. Designer Brands also operates several retail concepts in Canada, including The Shoe Company and Shoe Warehouse, which provide a convenient footwear solution for the whole family, as well as DSW Designer Shoe Warehouse – nearly 150 locations in all. In 2018, the company acquired Camuto Group, the legendary product design and brand development organization best known for the successful Vince Camuto® brand and the footwear licenses of Jessica Simpson® and Lucky Brand®. The partnership transformed Designer Brands into one of the largest footwear companies in North America with global, industry-leading capabilities in product design, development, sourcing and production.
.png){kind=logo}
