The Role
The Content Software Developer creates scalable HTML/CSS marketing assets, collaborates with teams, performs code reviews, and ensures content quality for customer marketing campaigns.
Summary Generated by Built In
Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises. Total Expert unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone in any market. Total Expert turns customer insights into actions that increase loyalty and drive growth for modern banks, lenders, and credit unions.
The Content Software Developer delivers high-quality custom marketing assets for use in customer marketing campaigns. This role is a key contributor to overall customer satisfaction and platform success, creating scalable, responsive HTML/CSS marketing assets based on customer requirements.
This position is remote for candidates residing outside of MN. For candidates based in MN, the position follows a hybrid schedule with three on-site days per week in our St. Louis Park, MN office.
What you’ll be doing:
· Create customer content using HTML, CSS, Javascript, and Liquid templating language within required SLO
· Collaborate with team members to gather requirements and troubleshoot content issues
· Perform peer code reviews and provide feedback to ensure content meets Total Expert standards for accessibility, responsiveness, and performance
· Create and maintain internal team documentation, templates, and reusable components
· Translate technical topics for non-technical stakeholders and customers as needed
· Ensure custom content is scalable and reusable for future use cases
· Stay current on feature releases and updates within the Total Expert platform and adapt development practices accordingly
· Proactively test and validate email rendering and browser compatibility across supported clients
· Identify opportunities to improve tooling, workflow efficiency, and automation of repetitive tasks
· Participate in cross-functional projects with Product, Engineering, and Marketing to support long-term content innovation
· Create customer content using HTML, CSS, Javascript, and Liquid templating language within required SLO
· Collaborate with team members to gather requirements and troubleshoot content issues
· Perform peer code reviews and provide feedback to ensure content meets Total Expert standards for accessibility, responsiveness, and performance
· Create and maintain internal team documentation, templates, and reusable components
· Translate technical topics for non-technical stakeholders and customers as needed
· Ensure custom content is scalable and reusable for future use cases
· Stay current on feature releases and updates within the Total Expert platform and adapt development practices accordingly
· Proactively test and validate email rendering and browser compatibility across supported clients
· Identify opportunities to improve tooling, workflow efficiency, and automation of repetitive tasks
· Participate in cross-functional projects with Product, Engineering, and Marketing to support long-term content innovation
What we are looking for:
· Strong verbal and written communication skills
· Ability to communicate effectively with customers to establish and clarify technical requirements
· Able to manage multiple projects simultaneously across cross-functional teams
· Ability to operate both strategically and tactically within the scope of customer projects
· Highly self-motivated, organized, and capable of making independent decisions
· Passionate about building great products, solving complex problems, and contributing to scalable solutions
· Strong analytical and problem-solving skills
· Strong verbal and written communication skills
· Ability to communicate effectively with customers to establish and clarify technical requirements
· Able to manage multiple projects simultaneously across cross-functional teams
· Ability to operate both strategically and tactically within the scope of customer projects
· Highly self-motivated, organized, and capable of making independent decisions
· Passionate about building great products, solving complex problems, and contributing to scalable solutions
· Strong analytical and problem-solving skills
Preferred Qualifications:
· 1–2 years of coding or web development experience (Computer Science degree or equivalent experience preferred)
· Experience using an HTML email framework such as Foundation for Email
· Experience working with email testing tools (e.g., Litmus, Email on Acid)
· Preferred: experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator
· 1–2 years of coding or web development experience (Computer Science degree or equivalent experience preferred)
· Experience using an HTML email framework such as Foundation for Email
· Experience working with email testing tools (e.g., Litmus, Email on Acid)
· Preferred: experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator
Compensation/Benefits: The anticipated base salary range for this role is $60,000 - $70,000 annually. Final total compensation offered is dependent upon the selected individual's qualifications and experience. This role is also eligible for variable pay based on company performance and other factors. As an employee of the company, you will be eligible to participate in the Employee Stock Option Plan. Total Expert offers a competitive range of benefits including Medical, Dental, Vision, HSA (Health Savings Account), FSA (Flexible Spending Accounts), company paid Life Insurance, Short-Term Disability, Long-Term Disability, Flexible Time-Off (FTO), Paid Parental Leave, and 401(k) with employer match.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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The Company
What We Do
Total Expert delivers purpose-built CRM and data-driven customer engagement solutions for more than 175 modern financial institutions. The Total Experience Platform unifies data, marketing, sales, and compliance solutions to provide a cohesive experience across the customer lifecycle. Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and other financial services firms.
