The Role
Develop and execute a content and social strategy to drive brand awareness, MQLs, and pipeline. Plan funnel content (blogs, gated assets, landing pages, case studies), scale creation with AI, grow LinkedIn and social presence, monitor/optimize SEO and performance, and enable sales/customer teams with aligned assets.
Summary Generated by Built In
Content & Social Media Strategist — Beacon
Location: Hyderabad (On-site)
Experience: 3–5 years
Reports to: Head of Marketing
Beacon is scaling its content and social media presence to drive brand awareness, generate qualified leads, and build a loyal audience. We’re looking for a Content and Social Media Strategist who thrives in B2B SaaS, is passionate about storytelling, and knows how to turn content into a growth engine.
Key ResponsibilitiesBuild and Own Content Strategy
- Develop and execute a comprehensive content strategy aligned with business goals (traffic, MQLs, sales enablement, customer retention).
- Define content KPIs and regularly report on performance, using insights to iterate and improve.
Lead Content Planning Across the Funnel
- Plan and manage content for every stage: blogs, gated assets, landing pages, case studies, and social channels (LinkedIn, Reddit, X).
- Maintain and optimize a content calendar, ensuring consistent publishing and cross-channel alignment.
Scale Content Creation with AI
- Identify trending topics and audience interests using analytics and AI tools.
- Leverage AI (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production.
Social Media Strategy & Execution
- Build and scale Beacon’s LinkedIn presence, crafting posts that engage B2B audiences and drive brand affinity.
- Create and distribute high-quality, curiosity-driven content that makes people fall in love with Beacon.
- Monitor and respond to audience engagement, fostering community and brand advocacy.
SEO & Growth
- Develop SEO-driven content strategies to rank #1 for target keywords and phrases, including those relevant to LLMs.
- Use content as a lever for growth, not just visibility—drive measurable impact on lead generation and pipeline.
Collaboration & Enablement
- Work cross-functionally with product, sales, and customer success to align content with business initiatives.
- Enable sales and customer teams with relevant assets and messaging.
- Content & Social Media Tools: Hootsuite, Buffer, Sprout Social, or similar.
- Editing & Design: Canva, VN, or similar for basic visual and video editing.
- Analytics: Google Analytics, LinkedIn Business Manager, and other reporting tools.
- AI Content Tools: Perplexity, Claude, ChatGPT, etc., for content ideation and scaling.
- SEO: Familiarity with keyword research, on-page optimization, and content audits.
- 3–5 years of experience in content strategy, social media, or content marketing for a B2B SaaS company selling to enterprise customers.
- Proven experience building and scaling a company’s LinkedIn (and other social) presence, ideally from scratch.
- Strong writing, editing, and storytelling skills with a portfolio of B2B content samples.
- Data-driven mindset: ability to analyze content performance and pivot strategies for growth.
- Creative thinker who thrives in a fast-paced, collaborative environment.
- Familiarity with the latest trends in AI-driven content and social media marketing.
- Experience running TOFU (top-of-funnel) campaigns and nurturing leads through content.
- Knowledge of demand generation and content’s role in the sales pipeline.
- Ability to repurpose and optimize existing content for new channels and formats.
- Shape the voice and content strategy of a growing SaaS brand.
- Work with a forward-thinking team that values creativity, experimentation, and growth.
- Access to the latest AI and marketing tools to supercharge your work.
- Flexible work environment and opportunities for professional development.
Skills Required
- 3-5 years experience in content strategy, social media, or content marketing for a B2B SaaS company selling to enterprise customers.
- Proven experience building and scaling a company's LinkedIn and other social presence, ideally from scratch.
- Strong writing, editing, and storytelling skills with a portfolio of B2B content samples.
- Data-driven mindset: define content KPIs, analyze performance, and iterate strategies to drive growth.
- Experience planning and managing content across the funnel: blogs, gated assets, landing pages, case studies, and social channels.
- Familiarity with SEO: keyword research, on-page optimization, and content audits.
- Experience leveraging AI tools (Perplexity, Claude, ChatGPT) for ideation, drafting, and scaling content production.
- Ability to work cross-functionally with product, sales, and customer success to align content with business initiatives.
- On-site work in Hyderabad.
- Familiarity with content and social management tools (Hootsuite, Buffer, Sprout Social) and analytics tools (Google Analytics, LinkedIn Business Manager).
- Basic visual and video editing skills using Canva, VN, or similar tools.
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The Company
What We Do
NextHire Consulting is an AI-driven recruiting platform that streamlines the hiring process for companies. By leveraging AI agents for sourcing, screening, and interviewing, the platform enables teams to focus on pre-qualified finalists. It provides data-driven insights into candidate soft skills and behavioral styles, aiming to disrupt traditional recruitment models with efficient, automated, and science-based talent acquisition solutions for businesses of all sizes.
