The Role
The Content & SEO Manager will lead SEO and content efforts for brand portfolios in the EU, optimizing for conversion and driving organic search growth. Responsibilities include managing processes, translations, reporting, and collaboration with cross-functional teams.
Summary Generated by Built In
Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfilment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.
We are looking for a Content & SEO Manager to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces. You will be responsible for leading the SEO and Content team and owning the processes (including Translations) in the EU, and you will be reporting into the Director of Advertising, Europe.
You will partner with Brand Management and Advertising to identify areas of opportunity to boost organic ranking and searches across our full portfolio of brands. You are process and data oriented with a keen eye to CX; you will advocate and report internally on the importance of content to drive conversion rate through the improvement of organic search and ranking.
What is a day in the life of a Content and SEO Manager?
- Own the content and SEO process for the brand portfolio in the EU, to drive CX and conversion rate.
- In cooperation with the Director of Advertising, build and implement the content and SEO process to ensure landing pages are retail-ready and have best-in-class content e.g. Amazon detail pages with ASIN title, bullet points, product description and A+ content optimisation.
- Provide regular reporting on SEO improvement and advocate internally for Content excellence.
- Partner with both Brand Management and Advertising to identify opportunities to grow organic search and ranking for the full breadth of brand portfolios.
- Be responsible for the translation process in other languages (DE, FR, IT, ES mainly) by managing a team of freelancers (local language is not a requirement for the job albeit beneficial).
- Work with in-house agencies
- Cooperate with the US tech team to drive SEO and content innovation to increase qualified organic lead generation.
- Prioritise and deliver on retail-readiness: build intake process to prioritise backlog of SEO and content requests according to business needs and priorities.
- Monitor performance over time using keyword rank checkers and deliver on SEO and content goals.
What will I need to thrive in this role?
- Essential
- Experience in driving organic search growth through SEO
- Line management experience
- Highly desirable
- Experience in managing offshore resources and translations.
- Knowledge of content performance measurements.
- Analytical and able to make sense of data/complexity.
- Can work collaboratively and influence internally to achieve common goals.
- Independent and process driven
- A proactive nature, problem and innovative solver.
- Excellent time management and organisation skills to prioritise workloads effectively.
- 2:1 degree or above.
- Strong Microsoft Excel skills and ability to learn new tools.
- Beneficial to have been exposed to data mining and insights tools such as, Google Data Studio, Looker, Datadog, GA, and SQL.
What is the hiring process?
- An initial phone interview with Pattern’s talent acquisition team
- A video interview with a hiring manager
- A video interview with a presentation
- Top Grading with HR & Reference Collection
- Offer Stage
Sounds great! What’s the company culture? We are looking for individuals who are:
- Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
- Data Fanatics - A data fanatic is someone who recognises problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
- Partner Obsessed - An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations and delivers results that exceed them, prioritises the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
- Team of Doers - Someone who is a part of team of doers uplifts team members and recognises their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
How can I stand out as an applicant?
- Be prepared to talk about professional accomplishments with specific data to quantify examples.
- Be ready to talk about how you can add value and be the best addition to the team.
- Focus on mentioning how you would make a difference at Pattern.
- Be prepared to talk about any side projects related to data and analytics
Why should I work at Pattern?
- Pattern offers big opportunities to make a difference in the eCommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
- 28 days Holiday (increasing to 32 with each year of service)
- Competitive salary
- RSU’s (Restricted Stock Units)
- Hybrid working
- Private Medical Insurance
- Free breakfast and snacks in the office
- Enhanced Pension Scheme
- Nursery Scheme
- Enhanced Maternity and Paternity leave and pay
- Regular company socials
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Top Skills
Content Management
Datadog
Ga
Google Data Studio
Looker
Excel
Seo
SQL
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The Company
What We Do
Pattern operates as a worldwide e-commerce growth, protection, control, and distribution platform for brands.
Pattern® provides a proven blend of marketplace analytics, product distribution, MAP compliance, and brand management to drive ecommerce acceleration for premium brands. We thrive on high energy, professional excellence, and disciplined creativity.
