The Group Content Marketing Strategist will develop and oversee global content strategies and campaigns, ensuring they are adaptable and effective across diverse markets. This role involves collaborating with marketing teams across various countries to tailor content for regional relevance while maintaining a consistent global brand message. The strategist will also analyze content performance metrics to optimize strategies and enhance brand engagement worldwide.
Introduction:.
Lyreco, a global leader in office and workplace solutions, is seeking an experienced Group Content Marketing Strategist to enhance our global marketing initiatives. This strategic role involves developing and orchestrating content strategies and campaigns across all Lyreco markets. The ideal candidate will bring a global perspective, support countries adapt content to their local audiences, and drive cohesive and impactful marketing efforts across the company.
Key responsibilities:
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Content strategy development: Craft comprehensive global content strategies that align with the company’s goals and target audience’s needs (SMB, Corporate customers) and categories (PPE, GOP, Hygiene, ...).
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Content creation and management: Oversee the creation and management of engaging content across multiple platforms including blogs, social media, and digital campaigns.
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Market research: Conduct thorough market research to stay ahead of industry trends and adjust content strategies accordingly.
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Collaboration: Work closely with the marketing team, designers, and external agencies to ensure a cohesive and consistent brand message.
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Performance metrics: Monitor and analyze content performance metrics to evaluate the effectiveness of content strategies and make data-driven improvements.
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SEO Best Practices: Implement SEO best practices to enhance content visibility and reach on search engines.
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Editorial leadership: Manage the editorial calendar and ensure timely publication of high-quality content.
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Brand storytelling: Utilize storytelling to create compelling and relatable content that resonates with audiences and amplifies brand values.
Required skills and qualifications:
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Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
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Minimum of 5 years of experience in content marketing, digital marketing, or a similar role (preferably at agency).
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Proven track record of developing and implementing successful content strategies.
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Strong understanding of content marketing metrics and SEO.
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Excellent writing, editing, and communication skills in English.
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Ability to work collaboratively in a fast-paced environment.
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Creative thinker with strong problem-solving skills.
Technical skills:
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Experience with content management systems (CMS) and marketing analytics tools.
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Background in multimedia content production (video, podcasts, etc.).
Reasons to join LYRECO:
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A full- time job in a dynamic, passionate, international team
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Competitive salary
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Benefit system
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You will work in hybrid work model in Brussels, Belgium
If the above job description interests you and you think you are a good fit, apply now! (CV in English). We look forward to receiving your application.
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What We Do
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe.
A global workplace solutions company with 12,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.
With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change.
To learn more about Lyreco – check out our website
