Content Production Manager

As a Content Production Manager, your main focus will be to plan and adapt marketing and in‑store communication content and collaborate with media and production partners to deliver high‑quality assets. You ensure effective store communication by coordinating materials, digital content needs, and feedback from store teams.

This on-site role reports into our Marketing Manager and is based out of our Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Content Adaptation & Delivery

• Plan and oversee adaptation and delivery of globally initiated activities in all media and in-store communication channels, ensuring alignment with brand and campaign goals
• For local tactical activations; plan and coordinate asset production and/or adaptation across multiple channels, based on the local marketing plan
• Stay immersed in the local daily plan to anticipate asset needs for paid media and store communications, while keeping up‑to‑date with global channel playbooks, media formats, and store formats, and maintaining a clear understanding of global store communication strategies and placements

Cross Functional & Agency Collaboration

• Collaborate closely with Media Leads, Media Agencies, Production partners and vendors to brief, track, and approve the production and adaptation of assets
• Act as the main point of contact for Media agencies regarding formats, assets, and campaign materials

Store Communication Production

• Coordinate production of store material, in collaboration with Store Visual teams
• Brief the Store Visual team on POS plans and campaign quantities, feed local digital‑screen content needs into production, and collect in‑store feedback on communication materials and asset allocation to share with relevant stakeholders

Who You Are:

• Degree in Marketing, Media, or Production Management (or equivalent experience)
• Strong understanding of paid media formats (TV, OOH, OLV, Display, Social, Print, etc.)
• Knowledge of retail store comms. formats and production
• Excellent organizational skills with attention to detail
• Strong analytical and problem-solving abilities
• Fluent in English; additional languages are an advantage
• Minimum 3–5 years of experience in marketing, content production, or media roles (agency or client side)
• Experience working in fashion retail or similar

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: salary is $97,200 **

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salaried, Exempt