Product Marketing & Content Manager

Who you are

You have good taste and strong creative instincts
You know the difference between content that's good enough and content that's genuinely great
You can take complex, technical concepts, and turn them into clear, compelling stories
You work autonomously, manage multiple projects at once, and don’t require constant direction to move fast 
You’re energized by execution, you love shipping work fast, and creating momentum
You’re curious and constantly experimenting, especially with AI tools to help you work smarter and faster
You are comfortable talking to customers, asking thoughtful questions, and pulling out insights
You enjoy collaborating with people across different functions and personalities
You're open to feedback and constantly looking to improve your craft
You have 3-7 years of experience in this type of role

What the job is

This role sits at the intersection of content marketing and product marketing. We have deep customer knowledge, strong product expertise, and a growing library of stories worth telling. Your job is to package that knowledge, bring it to life, and get it in front of the customers who need to hear it.

You'll:

Work with customers and internal subject matter experts to surface stories worth telling 

Drive product launches with content, messaging, visuals, and positioning

Produce and edit video content for social media, product launches, customer stories, and campaigns

Plan, edit, and publish podcast episodes end to end

Build landing pages, web content, and digital experiences that bring leads into the pipeline

Organize and maintain Fulcrum's content library so assets are findable and reusable

Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution

Continuously test new formats, channels, and creative approaches

Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints

Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding 

Who you'll work with

Marketing Leadership: you'll get direct access to strategic coaching, honest feedback, and support for your growth and development
Product Team: you'll collaborate closely on messaging, positioning, and how we bring new features and launches to market
Design Team: you'll partner on maintaining a consistent, high-quality brand across every customer touchpoint
Sales Team: you'll stay close to the field, trading insights on messaging, customer feedback, and what's resonating in the market

Why this role is different

This isn't a role where you'll spend months debating positioning frameworks or sitting in planning meetings. We already have the content, the customer knowledge, and the product expertise. What we need is someone who can package it, amplify it, and get it in front of the right people.

One week, you might be filming a customer story on the shop floor. The next you're launching a podcast episode, redesigning a webpage, building a product launch campaign, or turning a customer visit into twenty pieces of content.

You'll have the freedom to experiment, create, and make a visible impact on how Fulcrum grows.