Content Marketing Director

Reposted 5 Days Ago
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New York City, NY
In-Office
125K-165K Annually
Mid level
Artificial Intelligence • Healthtech
Clinical teams use Brellium to ensure every patient visit meets their payor & clinical quality standards.
The Role
The Content & Product Marketing Manager will develop and execute a content strategy, create compelling content, and report on performance metrics to enhance healthcare communication and growth.
Summary Generated by Built In
About Brellium

Brellium's mission is a big one – to improve the standard of care across the US healthcare system. We’ve built AI-powered technology that helps healthcare providers deliver safer, higher-quality care - starting with the first real-time medical review platform built to fix clinical and compliance risks before they impact patients.
Each year, 1 in 20 people in the U.S. experiences a medical diagnostic or compliance-related mistake. Most providers lack the time, staffing, and tools to mitigate these issues - so they go unnoticed, impacting care quality and increasing clinical and financial risk.
Brellium is building the AI-powered platform that helps providers deliver safer, more consistent care by mitigating risk early and aligning patient visits with clinical best practices. Our goal is to give every provider in the U.S. the tools to deliver clinically excellent, data-driven care - at scale.
Brellium was founded in 2021. Since then, we’ve grown to serve over 250,000 providers across all 50 states who use Brellium to take better care of their patients and ensure data-driven, compliant care. We’re a Series A company with over $16MM in funding from First Round Capital, Left Lane Capital, and Menlo Ventures.

About the Role

As the Content Marketing Director, you will own and execute Brellium’s full-funnel content strategy and play a critical role in shaping how we communicate our value to healthcare providers, payors, and partners. This is a high-impact position for a strategic thinker and strong storyteller who can turn complex compliance and quality assurance concepts into compelling narratives.

You’ll create content that drives measurable outcomes across the funnel: from increasing brand awareness, to generating high-quality leads, and ultimately supporting customer adoption and retention.

You will collaborate closely with Sales, Partnerships, and Product teams to align content with GTM priorities, campaign strategy, and customer needs. This is both a strategic and hands-on role,ideal for someone who thrives in a fast-paced startup environment, takes ownership of outcomes, and wants to scale a category-defining healthcare company.

Key ResponsibilitiesContent Strategy & Messaging
  • Develop and own a comprehensive content strategy tailored to healthcare provider groups, payors, and channel partners.

  • Translate Brellium’s product capabilities into clear, differentiated messaging and positioning that resonates with decision-makers and influencers across the buyer journey.

  • Establish editorial calendars and ensure consistent brand voice, tone, and quality across all channels.


Content Creation & Campaign Execution
  • Create high-impact assets across multiple formats and channels, including:

    • Educational blogs, thought-leadership articles, and whitepapers.

    • Customer stories, testimonials, and long-form case studies.

    • Demand generation content such as guides, landing pages, nurture emails, and LinkedIn posts.

    • Product-focused updates, launch announcements, and in-product education.

  • Build a repeatable video content engine (e.g., webinars, customer spotlights, product deep-dives) to support both top-of-funnel awareness and bottom-of-funnel conversion.

  • Turn customer insights and feedback into proof points that reinforce Brellium’s market differentiation.

Measurement & Optimization
  • Define and track KPIs for content initiatives (e.g., MQL/SQL influence, engagement metrics, sales cycle acceleration).

  • Regularly analyze campaign performance, reporting results to leadership and making data-driven recommendations for improvement.

  • Continuously refine messaging and formats to maximize impact, applying A/B testing and market feedback.

Market & Industry Insight
  • Monitor industry trends, competitor content, and regulatory changes to ensure Brellium’s thought leadership stays relevant and forward-looking.

  • Collaborate with subject matter experts and clinical leaders to translate compliance best practices into actionable insights for customers.

Qualifications
  • 4+ years of content marketing experience

We are committed to offering a comprehensive and competitive total rewards package, including robust health benefits, commuter benefits, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:
  • Equity Compensation

  • Medical, Dental, and Vision coverage

  • HSA / FSA

  • 11 paid holidays each year

  • Flexible PTO

  • Training and professional development

  • Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)

What We’re About

Decide and Deliver: We are trusted to make nimble decisions without layers of sign-off and bureaucracy. We take smart risks, embrace the occasional failure, and focus on delivering results that matter.

Stay Driven and Humble: There’s no room for ego here - just a shared drive to learn, improve, and take on what’s next.

Own It: We think and act like owners of our business. We are accountable for our actions, decisions, and results, even when things go wrong.

Customer Obsessed: Our customers are at the center of everything we do. We listen, adapt, and build flexible solutions that meet their needs. By staying responsive and proactive, we deliver value and build lasting partnerships.

Top Skills

Ai-Powered Technology
Content Marketing Tools
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The Company
HQ: New York, NY
70 Employees
Year Founded: 2021

What We Do

Clinical teams trust Brellium to reduce compliance risks, improve quality, and save time. By automatically auditing every patient visit against clinical and payer requirements, Brellium helps you proactively identify and fix documentation errors. With Brellium, you can rest easy knowing your clinic is compliant and nothing slips through the cracks.

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