Are you a creative storyteller who loves crafting compelling visuals and meaningful narratives? Do you thrive in fast-paced production environments where every day brings a new challenge?
Join WPDE as our next Content Creator — a hands-on, idea-driven role where you’ll write, shoot, edit, and deliver high-quality content across digital, broadcast, and social platforms. If you love producing impactful news and creative content that resonates with audiences, this is your opportunity to create work that truly matters.
What You’ll Do
As a Content Creator, you’ll bring ideas to life across WPDE’s multiple platforms, collaborating closely with news managers, field crews, line and digital producers, to meet our mission of delivering strategic, high-quality content that performs across all platforms.
You will:
Create Multi-Platform Content:
• Write, shoot, and edit news, entertainment, and digital materials.
• Tailor messaging and visuals for specific audiences and platforms.
• Maintain brand and style consistency across all creative.
Collaborate Across Teams:
• Work closely with news managers, line producers, digital producers, field crews, weather teams, promotions department and other stakeholders to understand goals and expectations.
• Partner with the News Director, news managers and Brand Engagement on content direction.
• Engage in regular feedback exchanges to refine and improve work.
Support Agile Operations:
• Submit video and graphic ideas that can be shared across platforms.
Uphold Sinclair’s Values
• Embrace and embody Sinclair’s core values every day:
o Love What You Do
o Live What You Do
o Embrace What You Do
What Makes This Role Special
• A highly creative, hands-on production role
• Collaborative work with multiple departments and stakeholders
• Fast-paced environment with opportunities for skill growth
• An Agile team culture focused on innovation and audience impact
What We’re Looking For
• Strong writing, shooting, and editing abilities
• Ability to create content for digital, social, and broadcast
• Clear communication and strong collaboration skills
• Familiarity with brand guidelines and audience targeting
• Proficiency with professional video equipment and editing tools
• A proactive, feedback-driven mindset
You Should Apply If:
• You love producing creative content across platforms
• You enjoy working with diverse teams and stakeholders
• You thrive under deadlines and adapt quickly to shifting priorities
• You want to contribute to meaningful, results-driven creative work
Working Hours
• TBD
Skills Required
- Strong writing, shooting, and editing abilities
- Ability to create content for digital, social, and broadcast
- Clear communication and strong collaboration skills
- Familiarity with brand guidelines and audience targeting
- Proficiency with professional video equipment and editing tools
- A proactive, feedback-driven mindset
What We Do
Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.
