Content Producer / Creative Technologist

The Content Producer / Creative Technologist role reports to the Creative Manager, Brand & Content Systems. This role is responsible for developing customer-facing creative assets and managing content production activities that support digital marketing, CRM, loyalty, mobile, and customer communications initiatives across Murphy USA and QuickChek. This role combines creative development, AI-enabled content production, and content systems expertise to produce high-quality marketing assets efficiently and at scale.

In this role, he/she will create, version, adapt, and organize creative assets across multiple marketing channels while identifying opportunities to improve content reuse, production efficiency, and creative scalability. The individual will leverage AI-assisted tools and modular content systems to generate copy, imagery, and creative variations that support customer communications and marketing programs.

Additionally, the role will support Digital Asset Management (DAM) operations, maintain organized and reusable content libraries, coordinate production requirements, and ensure creative assets are prepared for deployment across marketing channels. This individual will play a key role in developing the reusable content systems and creative frameworks that enable Marketing to scale content production across both brands.

Essential Duties and Responsibilities

• Develop customer-facing marketing copy, visual assets, and creative concepts utilizing approved AI-assisted content development tools.
• Create and adapt creative assets for email, digital advertising, mobile applications, loyalty communications, and related marketing channels.
• Develop multiple creative executions and content variations from a common master asset to support audience, offer, and channel requirements.
• Generate, refine, and version marketing content using approved AI-enabled creative production tools.
• Identify opportunities to improve content reuse, modular design, scalability, and production efficiency.
• Produce and maintain creative templates, design systems, and reusable content modules that support rapid content assembly and deployment.
• Support DAM operations through asset organization, tagging, metadata management, taxonomy adherence, and content lifecycle activities.
• Utilize AI-enabled tools to support content ideation, copy development, asset creation, and content versioning.
• Coordinate photo, video, and content production logistics as required.
• Ensure creative assets consistently meet established brand standards across Murphy USA and QuickChek.
• Partner closely with Digital/CRM and Analytics teams to translate audience requirements into customer-facing creative assets.
• Support creative testing initiatives and content optimization efforts.
• Maintain content libraries, prompt libraries, reusable assets, and production documentation.
• Monitor emerging content production technologies and recommend opportunities for workflow improvement.
• Perform other duties as assigned.

Required Experience and Skills

• Education and/or experience equivalent to a four-year degree in Marketing, Design, Communications, Digital Media, or related field.
• Three or more years of experience in creative production, content development, digital marketing creative, email production, or related disciplines.
• Experience developing digital creative, marketing copy, visual assets, or customer-facing content.
• Strong understanding of versioning, modular content creation, content systems, and creative scalability.
• Demonstrated ability to create high volumes of content through reusable templates, modular systems, and AI-assisted production workflows.
• Experience utilizing generative AI tools to support content ideation, asset generation, versioning, and creative development.
• Familiarity with creative technologies, DAM systems, and AI-assisted content production workflows.
• Strong organizational skills and attention to detail.
• Experience producing creative assets across multiple digital channels.
• Advanced software skills: PowerPoint, Adobe Creative Suite or equivalent.
• Additional software experience: Canva, DAM platforms, workflow management tools, content production technologies, and AI-enabled creative solutions.

65,800 - 84,600