Content Ops Intern

Content Ops Intern

Location: HSR Layout, Bengaluru

Role Type: Full-time Internship

Duration: 3 months (Performance-based PPO)

AppsForBharat is building beautifully crafted, AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV Partners, Elevation, Fundamentum, and other top-tier investors, we are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees—powering rituals, devotional content, personalized experiences, and a thriving spiritual ecosystem.

India’s $44B devotion economy is still largely offline. We are digitizing this space by building scalable, meaningful, and deeply cultural experiences.

We are looking for a Content Ops Intern to own and operate the Mandir feature end-to-end. This is a highly execution-driven role combining devotional understanding, content creation, operations, CRM execution, and AI-led workflows.

This role is ideal for someone who can think deeply, execute fast, and continuously improve systems.

Mandir Feature Ownership

• Own end-to-end operations of the Mandir feature

• Create and manage service/store pages within CMS

• Regularly update:

  • Dates

  • Availability

  • Quantities/configurations

Content & Creative Execution

• Create devotional content (copy, formats, messaging)

• Produce devotional music/content using AI tools

• Ensure cultural and religious sensitivity in all outputs

CRM Campaign Execution

• Execute campaigns across:

  • Push Notifications

  • WhatsApp

  • SMS

• Use tools like MoEngage and Gupshup

• Understand and implement:

  • User journeys

  • Segmentation

  • Campaign flows

Operations & Process Optimization

• Translate on-ground temple operations into digital workflows

• Identify inefficiencies and reduce manual effort over time

• Coordinate across:

  • CMS

  • Product

  • Ground operations

Social Media & Content Analytics

• Assist in content uploads across platforms

• Track and analyze performance metrics (engagement, reach, CTR, etc.)

• Derive insights to improve content performance

1. Strong Devotional Context

• Deep understanding of Hindu devotional ecosystem (aartis, bhajans, rituals)

• High sensitivity to religious sentiment

2. Operations Mindset (Critical)

• Comfortable working with CMS tools

• Strong execution ability and attention to detail

• Ability to simplify and optimize workflows

3. Creative & Content-Oriented

• Strong instinct for devotional content and storytelling

• Ability to write compelling copy

• Interest in AI-led content/music creation

4. AI & Prompting Skills

• Familiarity with tools like:

  • ChatGPT, Claude, Perplexity, Gemini

• Understanding of prompting and AI-assisted workflows

5. Basic CRM Understanding

• Exposure to lifecycle marketing or CRM tools

• Understanding of user journeys and campaign execution

6. Social Media & Analytics Awareness

• Basic knowledge of social media platforms and publishing

• Ability to analyze content performance metrics

7. Problem Solving (P0 Skill)

• Strong thinking ability

• Structured approach to solving ambiguous problems

• Prior experience with CMS tools or content operations

• Exposure to devotional/spiritual content creation

• Experience working with marketing automation tools

• Real Ownership: Run a core feature end-to-end

• High Learning Curve: Work across content, ops, CRM, and AI

• Impact at Scale: Build for millions of devotees

• Fast Growth: PPO based on performance

App Link: https://play.google.com/store/apps/details?id=com.baba.shyam&hl=en_IN

Email: [email protected]