You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.
What you will do:
Direct overall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns
Shape UX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data
Lead and manage a team, setting priorities, defining goals, planning resources, managing performance and day-to-day execution, while ensuring alignment with organization goals and user needs.
Coach and develop a team of high-performing strategists and producers, fostering collaboration, accountability, and professional growth
Guide the team on best-practices and technical direction, while providing hands-on development and problem-solving assistance
Lead discovery, planning, and prioritization for website initiatives, including new features, templates, and optimizations
Work with engineering partners to plan and launch updates to create a website experience that feels dynamic, intuitive, and useful
Manage website integrations and data flows, including CRM
Set and monitor site performance KPIs with an eye toward improving engagement, conversion, and technical health
Champion an experimentation mindset and run tests to optimize usability and speed to conversion
Oversee governance for content, design standards, and accessibility
Maintain a smooth operational rhythm for updates, publishing, and QA
You need to have:
5-7 years of experience leading website strategy or operations, preferably for a complex B2B or SaaS organization
Minimum 3-5 years of people leadership experience
Strong understanding of UX principles and digital user behavior
Practical experience with GTM, Google Analytics, HTML, CSS, web design tools, and CMS platforms (WordPress)
Ability to balance strategic planning with hands-on execution
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
Top Skills
What We Do
Bloomberg Industry Group empowers professionals in government, law, tax, and accounting with the news, data, and analysis they need to take decisive action and make the most of every opportunity. Bloomberg Industry Group is an affiliate of Bloomberg L.P.
