The Role
Manage and create various content types to boost brand awareness and engagement, execute marketing initiatives, and analyze data for strategy refinement.
Summary Generated by Built In
Responsibilities:
- Create, manage and distribute content( long-form, short form articles, social media posts, inforgraphics, case studies, whitepapers etc.) specific to the business domain.
- Drive marketing activities to increase awareness and growth. SEO works for us, so you would have a chance to work on SEO at a deeper scale.
- Manage native and partner-based marketing opportunities (including emails, paid advertising, and social media campaigns)
- Conduct market research to find answers about consumer requirements, habits, and trends • Brainstorm and develop ideas for creative marketing campaigns to create content around the product.
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
Requirements
Technical tools Knowledge:
- Ahrefs, SEMRUSH and Similar tools.
- Google Analytics and Search Console.
- Google Keywords Planner and Other Keyword finder tools.
- ScreamingFrog and other similar tools.
- Canva, Adobe Photoshop, Illustrator etc.
- Working knowledge of Canva is mandatory.
- Content gap analysis through competitor analysis.
- WordPress and other CMS platforms.
- Working knowledge of Search Engine and Social Media Ads platform.
Qualifications:
- 3+years of working in small to medium-size teams, preferable start-up background.
- Comfortable when given fuzzy problem statements and the ability to work with a product partner to clarify and fix requirements.
- Prior experience working with products.
- Experience being the Content marketer in previous jobs is a plus.
Benefits
We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.
Competitive Salary
Better Growth
Work-Life Balance
Skills Required
- 3+ years of working in small to medium-size teams
- Working knowledge of SEO and analytics tools
- Experience with Canva and Adobe software
- Prior experience working with products
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The Company
What We Do
Minfy Technologies is a provider of IT service suite solutions, specializing in AI cloud solutions, digital transformation, strategic advisory, modern application development, and cloud infrastructure. They act as an Applied Technology Architect and Cloud Native System Integrator, guiding businesses through digital journeys leveraging cloud and AI.
