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The Role
The Content Marketing Strategist will develop a comprehensive content strategy based on audience segmentation, product positioning, and market research. Responsibilities include creating persona frameworks, narrative mapping, and delivering creative briefs for various content channels while ensuring alignment with business objectives.
Summary Generated by Built In
CORE RESPONSIBILITIES
- Develop an audience segmentation and persona framework to assess and build upon the current go-to-market strategy as well as existing client data, product positioning and third-party industry research
- Develop a comprehensive content strategy and framework based on our target profile and persona, while considering key business objectives, and product sets
- Develop Narrative mapping (persona based story and messaging guidelines)
- Content and distribution strategy
- Leverage the content strategy to deliver creative briefs for content production of multiple channels (articles, landing pages, video, infographics, etc)
QUALIFICATIONS
- Expert in Ad Tech services in regards to marketing strategies and content plans
- Polished presenter and expert in visual presentations/decks
- Knowledge of digital video content ecosystems on social platforms, and how content is surfaced and viewed on them
- Demonstrates the ability to prioritize a multitude of tasks and responsibilities without significant managerial oversight
- Demonstrates the ability to communicate complicated data sets to varying audiences in a clear and concise manner
- Analytical approach and mindset
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Previous experience and ability to provide working examples executing all deliverables listed above
The Company
What We Do
Magnet Media is a strategic creative studio, and we believe using storytelling + data is the best way to drive business results.
With our THINK/MAKE/REACH approach, marketers gain access to actionable insights, world-class creative, and scale.
To learn how Magnet Media can help with your content strategy, development, production, and distribution, contact [email protected].
Twitter: @MagnetMediaInc | twitter.com/MagnetMediaInc
Instagram: @MagnetMediaInc | instagram.com/magnetmediainc
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