Lamudi

Content Marketing Specialist

Reposted 8 Days Ago

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Makati City, Southern Manila District, National Capital Region

Hybrid

Junior

Information Technology • Marketing Tech • Real Estate

The Role

Develop and execute content strategies to drive brand awareness and lead generation through various formats and channels.

Summary Generated by Built In

About the role:

We’re looking for a creative and data-driven Content Marketing Specialist to develop and execute content strategies that drive brand awareness, engagement, and lead generation. You will be responsible for creating and distributing high-quality, relevant, and compelling content across various formats and channels, ensuring alignment with our brand voice and marketing objectives.

Key Responsibilities:

A. Content Strategy & Planning

Collaborate with the marketing team to plan and execute content calendars aligned with campaign goals and brand priorities.

Research the product and audience to make sure content is accurate and relevant for the target audience.

B. Content Creation & Management

Write, edit, and optimize content for multiple formats: articles, social media posts, videos, email campaigns, and website copy.

Repurpose content for different channels to maximize reach and engagement.

Work with designers, videographers, to produce high-quality visual and multimedia content.

C. Reporting

Monitor and analyze content performance for each distribution channel.

Develop and run A/B tests to optimize content effectiveness.

Prepare and share regular performance reports with stakeholders.

Minimum Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

1–3 years of experience in content marketing, digital marketing, or a related role.

Strong writing and editing skills for various formats (articles, social media, email, video scripts, etc.).

Understanding of content strategy and ability to align content with brand and campaign goals.

Experience with content management systems (CMS) and tools for publishing and optimizing content.

Basic knowledge of SEO principles and how to apply them to written and digital content.

Familiarity with social media platforms and content distribution strategies.

Top Skills

Content Management Systems (Cms)

Seo

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The Company

Makati City, Metro Manila

224 Employees

What We Do

Lamudi is one of the most promising and exciting start-ups of Rocket Internet with the aspiration to be the fastest growing online property portal in emerging markets. Lamudi is the ideal platform to connect sellers, buyers and tenants to easily buy, rent and sell homes, land, and commercial properties. Founded in 2013, Lamudi operates in 13 countries across Asia, the Middle East, and Latin America, and has already become the market leader in several markets.

Lamudi is a part of the Rocket Internet family which is the fastest and the most successful venture builder across the globe. With an exceptional team that has been building online companies since 1999 and has created over 100 market leading companies in 40+ countries, it has unrivaled experience in launching internet ventures. Superior expertise and proficiency of an international company together with a deep understanding of local markets are the foundation for building the best online real estate marketplace