Content Marketing Specialist

Location

Calgary - 4906 Richard Road SW

Business

At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind – creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.
As part of Brookfield — one of the largest alternative asset managers in the world — we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures — we are reimagining real estate from the ground up.

If you're ready to be a part of our team, we encourage you to apply.

Job Description

Overview:

The Content Marketing Specialist (Alberta Homes) is a creative storyteller and strategist who will bring our homes and communities in Calgary and Edmonton to life through engaging digital content. From planning to shooting and editing, this role oversees the full content creation process—crafting compelling videos, photos, and written stories that highlight our homes, developments, and key initiatives. Working closely with the Marketing Manager, the specialist will ensure content is optimized across all channels, including social media, paid ads, email, blogs, landing pages, and more. With a keen eye for detail, strong video and photography skills, and a pulse on what resonates with target audiences, this role helps fuel our digital presence, support brand and sales goals, and drive measurable engagement.

Key Deliverables:

• Understand the immediate and long-term needs of the Alberta Homes business

• Build strategic content plans that address the product needs

• Determine how the content will be gathered, what story needs to be told, and how it will be distributed (channel strategy)

• Film required content – includes videography, drone video, still photography, Matterport camera

• Edit content for various platforms and formats – paid social, organic social, broadcast media, long format (YouTube), email, homeowner portals, etc.

• As required, coordinate content development with third-party vendors, supervise shoots, provide voice-overs and on-screen support

• Liaise with other homes departments to ensure subject matter experts (SMEs) are consulted and captured in content

• Provide creative feedback on video edits, including formatting for various channels, music selection and text captions

• Approve final assets with the support of the Marketing Manager

• Upload final content to websites and media library

• Distribute final assets to internal team and external parties as outlined in the strategy

• Monitor metrics to gauge success for the assets being created

• Critically evaluate the relation between content performance and the marketing funnel

• Establish benchmarks for media performance including engagement, views, and conversions

• Support development and deployment of customer focused tactics aligned to the content strategy, including email marketing (Hubspot) and website updates (Sitecore)

• Adherence to Brookfield brand standards across all platforms

What You Bring:

• Diploma or degree in Marketing, Business, or related field, or equivalent experience

• 2+ years of marketing experience, ideally in the homebuilding industry

• Strong video, photography, and editing skills with a creative eye for design and brand consistency

• Ability to work independently and support teams in multiple locations; travel within Alberta (2–3 times/month)

• Familiar with marketing funnels and creating tactics that drive engagement and conversion

• Knowledge of paid media platforms including Meta (Instagram and Facebook), YouTube, and TikTok

• Experience with marketing tools like HubSpot and website CMS platforms like Sitecore

• Strong communication and organizational skills with the ability to collaborate across teams

• Proven ability to build strong relationships with internal and external stakeholders

• Proficient in MS Office and Adobe Creative Suite (or similar), with the ability to quickly learn new tools and platforms

What We Offer:

• Competitive compensation

• Excellent extended medical, dental, vision benefits beginning day 1

• RRSP program, contributions begins day 1

• Career development programs

• Paid Volunteer Hours

• Paid parental leave

• Family planning assistance including IVF, surrogacy and adoptions options

• Wellness and mental health resources

• Pet insurance offering

• A culture based on our values of Passion, Integrity and Community

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We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.