00015 Store Support CenterLE_301 Hibbett Retail, Inc.
Job Title: Content Marketing Specialist
Department: Marketing
FLSA Status: Non-Exempt
Reports To: Senior Manager, Creative
SUMMARY
As a Content Marketing Specialist you are highly organized, have an eye for detail, and love keeping Hibbett customers engaged with omni-channel platforms. You think creatively on how to effectively present digital marketing assets, customer resources and lifestyle content in a way that is most impactful and visually pleasing to customers. You deliver buttoned up final products, may they be shoppable content pages, search engine optimized and grammatically correct lifestyle content for the Unboxed blog, up-to-date homepage and promotional creative and more. You understand how to juggle multiple projects at once and adapt to change quickly and calmly, and you have a teamwork-focused mindset.
The Content Marketing Specialist assists with creative and informational digital content for Hibbett’s website and plays a critical role in keeping the website and app updated with the most relevant and recent marketing, and misc. content.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Conceptualize, build, and implement content for web pages for various products, services, and promotions, marketing campaigns, legal terms and conditions, and more.
- Add, edit, and format content and copy for the Hibbett blog and Hibbett.com.
- Manage the user generated content platform, ensuring widgets are implemented and functioning correctly, strategizing additional methods of UGC acquisition and usage, and coordinate UGC content for product pages on the website.
- Update and manage the home page marketing creative for the Hibbett app.
- Execute promotion strategy and contribute to content ideation.
- Protect company’s assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.
SUPERVISORY RESPONSIBILITIES
No supervisory responsibilities.
QUALIFICATIONS
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Bachelor’s degree in Marketing, Communications, Web Design or a related field or equivalent experience
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At least 1 year of experience working in a corporate office.
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Basic understanding of SEO copywriting best practices
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Experience working for a retail company.
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Experience working in marketing, preferred.
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Photoshop experience is a plus.
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Experience with content management systems.
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HTML and CSS experience, preferred.
Hibbett's Privacy Policy
Candidates will have an option during the application process to withdraw their application prior to completion of the application. Throughout this online job application process, you will be asked to provide personal information about yourself. Please review Hibbett’s Privacy Policy to understand how the information you provide will be utilized and safeguarded.
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What We Do
About us: Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with nearly 1,100 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of serving customers for more than 75 years with convenient locations, superior personalized customer service and access to coveted footwear, apparel and accessories from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases through our best-in-class omni-channel platform. Follow us on Facebook, Instagram and Twitter @hibbettsports and @citygear. At Hibbett I City Gear, we make it easy for you to have an edge up on the competition when it comes to your style. Whether it’s the brands we keep on our shelves or the people who work in our stores, we are here to help you reach your next level of play. You’ll get the latest products first and exclusive items that are harder to find. If you want to put your game in the right hands, you’ve come to the right place at Hibbett I City Gear. With names like Nike, Jordan, Adidas, The North Face, and Costa, we bring fashion and footwear together for you and your game. Whether you’re shopping for yourself or the whole team, at Hibbett I City Gear we have you covered from toe to head
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