Job Title: Content Marketing Specialist
Saskatoon, SK (office-first)
Good content helps a business owner solve a problem and decide who to trust. As a Content Marketing Specialist, you write it and keep it easy to find, whether they search or ask AI.
What You’ll Do
You’ll work with the content team, Web and Design, Product Marketing and Demand Generation.
- Write blogs, guides and web pages that rank in search and get cited in AI answers.
- Find pages losing traffic and rebuild the ones that matter most.
- Track where Vendasta shows up in AI answers, and close the gaps you find.
- Draft with AI, then add the real stories and opinions it can’t.
- Interview customers, partners and experts, and turn it into original research.
- Run content experiments and show the team what worked, and what didn’t.
What You’ll Bring
- Two or more years writing B2B or SaaS content, with traffic growth you can prove.
- A degree in Marketing, Communications, Journalism or a related field is an asset.
- Hands-on SEO: keyword research, refreshes, and reading search and analytics data.
- A working grasp of how AI answer engines pick the sources they cite.
- You use AI tools every day and catch generic output before it ships.
- You like testing ideas and presenting results to a big room.
Why Vendasta
Our purpose is simple: make technology easy, accessible and affordable. We’re building the AI workforce for business owners, so the people who run local businesses can spend less time on busywork and more time on their customers. Everything we do starts with those customers. If it doesn’t help a business owner win, we don’t build it.
How We Work
We’re accountable (Drive), we’re radically candid (Respect), we keep learning (Agility) and we find creative ways to solve problems (Innovation). We work hard, celebrate each other’s wins, and keep it fun. It’s part of why we were named one of Canada’s Most Admired Corporate Cultures for 2025 and 2026.
And the coolest part?
We don’t just talk about AI. We build it. Whatever your role, we’ll train you to use it like a power user, with tools that are cutting edge. Add coaching, mentorship, hands-on learning opportunities that move your career forward, and you’ll grow faster here than anywhere else. Plus, you’ll get health and wellness benefits, flex days and paid volunteer time, because doing your best work means having time for what matters outside of it.
Skills Required
- Clear, engaging copywriting across blogs, website pages, social posts, and case studies
- Ability to explain complex topics simply
- Understanding of SEO principles and keyword research
- Ability to interpret organic traffic, click-through rate, and conversion rate metrics
- Experience using AI writing and SEO tools such as ChatGPT, Jasper, Clearscope, or Surfer SEO
- Ability to use structured prompt workflows for content drafting
- Willingness to test new tools and evaluate their effectiveness
What We Do
Our core purpose is to democratize technology for small businesses by making technology easy, accessible and affordable. We are a technology ecosystem that connects business with the vendors of products and services and the trusted experts that implement them. Trusted experts use our platform and marketplace to build a catalog of white label solutions to market, sell, bill, fulfill, and deliver to their business customers. Their business customers are provided access to a tightly integrated operating system, with a single login, to access all of the technology products and services they need to operate their businesses. Vendors of products and services provided a platform to manage the orders and fulfillment needed to manage their sales through our channel distribution network of over 10,000 trusted experts serving 6 million businesses
