Content Marketing Specialist

Reporting into the Head of Marketing, you'll join our wider marketing team. You'll predominantly partner with the leadership teams across our sales, product and corporate functions, helping us to build and elevate our brand presence by creating, shaping and delivering world-class content, globally. You'll additionally need to have a flexible attitude, be highly digitally focused, and with writing skills that will attract at targeted persona.

This is a newly defined role, created to bring a stronger demand generation focus to how Xceptor creates and uses content, and plans and executes integrated campaigns. Rather than measuring success by reach or clicks only, this person will be obsessed with attracting and engaging the target audience

You will develop and execute a marketing content plan that is built directly into each campaign, ensuring that what we produce serves a clear purpose at every stage of the buying journey. The content feeds the campaigns, and the campaigns give the content its context and reach.

This is a highly collaborative, output-oriented role. You will work closely with everyone across the marketing channels, leadership team, product and sales teams to ensure every piece of content plays a clear, measurable role in moving the business forward and building the brand in the market. The right person will be comfortable working across teams and taking initiative to build out the content plan to create impact in the market Xceptor operates in.

·        Design campaigns around qualified pipeline, not volume, ensuring targeting, messaging, and content assets are all built around the Ideal Customer Profile from the outset

·        Run structured campaign kick-offs along with Campaign Manager to align all stakeholders on objectives, audiences, messaging, and owners before any asset is produced; run retrospectives at close to capture learnings and improve future performance

·        Partner with Digital on paid amplification and Marketing Ops on HubSpot and Salesforce setup to ensure every campaign is correctly tracked, attributed, and reportable from day one

·        Build and manage nurture programmes that keep engaged contacts progressing through the funnel between campaign moments

·        Delivery of company social posts and blog posts

·        Write-up of company award submissions

·        Ownership of content of quarterly leadership, internal event for whole company

Content is not a separate workstream - it is what makes the campaigns successful and our brand come alive. The content plan must be built from, and integrated into, the overall marketing campaign plan, ensuring every asset produced has a clear purpose, audience, and moment within the campaign journey.

•   Develop an annual content plan that is derived from and aligned to the marketing campaign plan and overall company vision - mapping every content asset to a specific campaign, audience segment, buying stage, and channel

•   For each campaign, define the content requirements as part of the campaign brief, identifying what assets are needed, in what sequence, for which personas, and at which stage of the funnel. Own the delivery of those assets against the campaign timeline

•   Create and manage thought leadership content, long-form articles, whitepapers, guides, and blog posts, tailored to ICP personas and buying stages, prioritising quality of audience engagement over volume of traffic

•   Work with the Product Marketing Director to ensure all content accurately reflects product messaging and GTM priorities, so campaigns go to market with a consistent, credible voice

•   Maintain a rolling editorial calendar that keeps content production ahead of campaign deadlines, with sufficient reserve to sustain output during peak delivery periods

Organic Social Media

• Develop and manage the organic social strategy, with a primary focus on SEO, GEO and AEO
• Write and publish regular organic social content that drives engagement from target accounts and builds brand authority in our key verticals
• Monitor social performance and iterate based on engagement quality, audience fit matters more than impressions
• Support the wider team on social amplification of campaigns, events, and product announcements

Collaboration & Reporting

• Work closely with the Head of Marketing to ensure all activity aligns to FY27 strategic priorities
• Report on content and campaign performance through agreed KPIs, including MQL quality, pipeline influenced, content-to-opportunity attribution, and social engagement from ICP accounts
• Be an active contributor to cross-functional planning sessions with Leadership team, Sales, Customer Success, and Product

🎯 Who we're looking for:

Essential Experience

• 5+ years in a B2B marketing role with a strong emphasis on demand generation, campaign management, and end-to-end campaign project management across multiple simultaneous workstreams
• Proven track record of designing and executing multi-channel campaigns that generate qualified pipeline
• Hands-on experience with HubSpot (campaign execution, nurture flows, reporting)
• Excellent content writing ability across multiple formats: long-form, social, email, landing pages
• Experience managing organic LinkedIn strategy in a B2B technology or fintech environment
• Comfort working with data and ability to interrogate campaign performance and make evidence-based decisions
• Knowledgable in, and keen to adopt, AI methods for automation and high productivity
• Experience with SEO and AEO best practices

Desirable

• Experience in financial services technology, fintech, or capital markets
• Familiarity with Salesforce and similar ABM tools
• Previous exposure to a high-growth or scale-up environment

 Personal Attributes

• ICP-obsessed: you care deeply about attracting the right people, not the most people
• Focused on company image and positioning
• Commercial mindset: you think in terms of pipeline and revenue contribution, not content metrics alone
• Self-starter: you take ownership of your work and deliver without being

We believe great ideas come from everywhere — and that the best teams are made up of people with different backgrounds, experiences, and perspectives. At Xceptor, we’re committed to building a workplace where everyone feels welcome, valued, and empowered to be themselves.

We know that not everyone ticks every single box in a job description — and that’s okay. If you’re excited about this role and think you could make a difference, we’d love to hear from you. Your unique skills and experiences might be just what we need, even if you don’t meet every requirement.

We celebrate diversity and are dedicated to creating an inclusive environment for all employees — regardless of race, gender identity, sexual orientation, age, disability, religion, or background.