"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.
Klipboard is a global, growing business that embraces AI and emerging technologies to enhance customer outcomes, collaboration, and continuous improvement. We’re looking for people who are curious about or fluid with AI, open to change, and excited to learn how technology can improve the way we work and help our customers which is always supported by strong human insight and communication.
As Content marketing Manager, you will play a pivotal role in telling the story of our products to the market. Your mission is to deeply understand the product’s value proposition and transform that understanding into compelling messages and content for customers, prospects, and internal audiences. You will be instrumental in creating and managing content such as white papers, case studies, benchmarks, brochures, and other resources that support the product’s value proposition. Additionally, you’ll collaborate closely with cross-functional teams to support product launches and implement innovative marketing initiatives designed to drive awareness, engagement, and sales.
Key Responsibilities:
Content Marketing for Existing Solutions
- Content Creation and Management: Develop and maintain a comprehensive toolkit to support product sales, ensuring materials are updated in a timely manner.
- Persona Development: Create detailed user and buyer personas to guide targeted marketing efforts.
- Sales Enablement: Collaborate with the sales team to create materials that articulate product features, benefits, and value propositions, and train them on their usage.
- Demand Generation: Assist with the development and execution of demand creation initiatives to increase awareness of our product value propositions.
- Content Development: Work with the marketing team to craft high-impact content, including case studies, white papers, customer references, and event support materials for regional teams.
- Internal Communications: Ensure regional teams are kept informed with timely announcements and updates about new materials and releases.
- Asset Management: Maintain an accessible repository of all marketing assets and release information.
Support for New Product Releases
- Launch Preparation: Collaborate with cross-functional teams to develop a range of sales tools and marketing materials in alignment with the product release plan.
- Value Proposition Development: Lead the creation of clear, compelling value propositions and articulate their benefits to target markets and potential customers.
- Campaign Execution: Develop and execute product launch campaigns, leveraging creative content strategies to capture market attention and drive product adoption.
Inform and Engage Customers
- New Product Communication: Inform customers about new product releases and drive adoption rates through impactful content creation.
- Content Channels: Work across multiple content types and channels, including product sheets, sales enablement tools, videos, animations, emails, in-product announcements, and websites.
Skills and Expertise
- Content Creation: Ability to write for various marketing materials, effectively communicating the product’s value.
- Customer Understanding: Strong empathy for customers and the ability to identify their pain points and preferences through beta testing, surveys, and feedback sessions.
- Sales Enablement: Expertise in creating sales enablement tools, training resources, and content to support the sales team.
- Data-Driven Insights: Proficiency in leveraging data and analytics to measure marketing effectiveness and product success.
- Project Coordination: Strong organizational and project management skills to handle multiple initiatives, campaigns, and product launches simultaneously.
Skills, Knowledge and Experience:
Experience:
- At least 3 years of previous experience in B2B product content within a tech/SaaS environment.
- Proven track record of briefing creative teams and managing asset creation from concept to completion.
Skills:
- Blend of marketing expertise, strategic thinking, and product knowledge.
- Exceptional written and verbal communication skills to convey value propositions to diverse audiences.
- Ability to understand and translate technical software features into customer-centric benefits.
- Analytical mindset to evaluate the success of marketing initiatives and make data-driven decisions.
- Strong collaboration skills to align with cross-functional teams, including product development, sales, and customer support.
- Creativity in crafting product positioning, messaging, and promotional campaigns that stand out in the market.
Why Join Us?
By joining our team, you’ll have the opportunity to make a significant impact on how our products are perceived in the market. Your expertise in both product and content marketing will drive awareness, engagement, and sales, positioning our solutions as leaders in the industry. If you are passionate about crafting compelling stories and thrive in a collaborative environment, we invite you to apply.
Company Info
You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Equal Opportunities
As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.
If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.
Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!
To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.
#LI-Hybrid
Skills Required
- At least 3 years of experience in B2B product content within a tech/SaaS environment
- Proven track record of briefing creative teams and managing asset creation from concept to completion
- Ability to write for various marketing materials including case studies, white papers, product sheets, and sales enablement tools
- Experience creating sales enablement tools, training resources, and content to support sales teams
- Proficiency in leveraging data and analytics to measure marketing effectiveness
- Strong organizational and project management skills to manage multiple initiatives and launches
- Ability to understand and translate technical software features into customer-centric benefits
- Exceptional written and verbal communication skills
- Strong collaboration skills to align with product, sales, and customer support teams
- Curiosity about or fluency with AI and emerging technologies
Klipboard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Klipboard and has not been reviewed or approved by Klipboard.
-
Healthcare Strength — Medical insurance is part of the package, and the overall benefits are sometimes described as strong with rare company-covered items. In some locations, HSA-plan options and employer contributions are available.
-
Retirement Support — A pension with life and risk coverage and a 401(k) are offered, with matching referenced in some contexts. This establishes a baseline of long-term financial protection.
-
Leave & Time Off Breadth — PTO and flexible time off are available alongside a hybrid schedule of three days in office and two remote. These policies support work-life balance across many roles.
Klipboard Insights
What We Do
Klipboard | Business Management Software Solutions Klipboard (formerly Kerridge Commercial Systems) delivers industry-leading, cloud-based business management software to companies across distribution, automotive, retail, rental, manufacturing, transport management, and field service sectors. Powering Business Growth Since 1976 For over 45 years, we've partnered with 50,000+ customers worldwide, helping them modernise operations, increase efficiency, and stay ahead of evolving market demands. With 1,600+ professionals across offices in the UK, North America, South Africa, Australia, The Nordics and Benelux we provide localised expertise with global scale. Comprehensive Solutions to Make Your Day-to-Day Simpler Our integrated software ecosystem includes: - Cloud ERP and business management systems - Mobile applications and eCommerce platforms - Field service management and route optimisation - Warehouse management and asset tracking - CRM, ePOS and digital payment solutions - Business intelligence and data analytics - Your Trusted Digital Transformation Partner We don't just provide software - we understand your industry's unique challenges and design solutions that evolve with your business. Our mission is to deliver the visibility, control, and agility you need to drive sustainable growth. Join Our Growing Team We're hiring talented professionals. Explore career opportunities at Klipboard. Ready to transform your business? Visit for more information and to book a demo: www.klipboard.com (UK) www.klipboard.com/en-us/ (US & Canada) www.klipboard.com/en-za/ (South Africa) www.klipboard.com/en-au/ (Australia) www.klipboard.com/nl-nl/ (Netherlands) www.klipboard.com/nl-be/ (Belgium) www.klipboard.com/sv-se/ (Sweden)
