Lucca
Content Marketing Specialist – Swiss Market (German native & French speaking)
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The Role
Lucca Software is dedicated to providing HRIS solutions that simplify HR processes for organizations. Our solutions are used today by over one million users in all types of companies in over 130 countries. While we operate in the very serious field of management tools, our work is guided by the belief that a management software doesn't have to be gray, ugly, or boring. That is why we attach great importance to the design of our interfaces and the user experience.
In 2022 Lucca celebrated its 20th anniversary and embarked on its internationalization journey, establishing subsidiaries in Barcelona, Geneva, Basel and Munich. In Switzerland, our clientele includes companies like Columbia Sportswear, L’Occitane en Provence, Novo Nordisk, EHC, UNIL, FISU, FIM, ISO and Kepler Cheuvreux.
💼 2+ years in content marketing, inbound marketing or B2B communications – must.
🎓 Bachelor’s degree in Marketing, Communication, Linguistics, or a related field – must.
🌍 Languages: German (native), French (C1 minimum), English (business proficient) – must.
🏢 Industry: B2B SaaS | HR Tech
📅 Type: Full-time, entry date: September 2025
Job Description
We're seeking a creative, structured, and driven content marketer to help us grow our presence in Switzerland. As our Swiss Content Marketing Specialist, your role is to produce and manage high-quality content that resonates with HR and business decision-makers — primarily in German-speaking Switzerland.
Reporting to the Swiss Marketing Manager, you’ll work closely with the Swiss Marketing and Sales team, HQ Content team, DACH PMM, and local freelance partners to create impactful content that educates, converts, and builds brand leadership.
This role requires a blend of excellent editorial skills, content project management capabilities, and a solid understanding of B2B SaaS marketing dynamics. It is a full-time hybrid position based in Geneva, with up to two days remote work per week, and occasional travel within Switzerland.
Key Responsibilities
You will:
✅Create original content, mainly in German, addressing pain points and themes relevant for HR professionals and Business decision makers in Switzerland.
✅ Create engaging content across the funnel, such as: white papers, customer success stories, infographics, memos, blog posts, web copy, one-pagers, videos scripts.
✅ Coordinate adaptations and distribution in French and English, ensuring consistent messaging and relevance across all regions of Switzerland.
✅ Brief and manage third-party freelancers, and ensure quality in multilingual content delivery.
✅ Monitor media coverage and relevant HR, SaaS, and tech trends in Switzerland (French- and German-speaking regions) to inform content strategy and identify PR or content opportunities.
✅ Work with Swiss Marketing team, PMM and Sales teams to align messaging and content priorities.
✅ Collaborate with HQ for SEO optimisation of the content, semantic clusters, and global messaging.
✅ Own the Swiss editorial calendar with a focus on German-speaking markets, in collaboration with DACH team.
Required Skills & Experience
❏ 2+ years in content marketing, inbound marketing or B2B communications – must.
❏ Bachelor’s degree in Marketing, Communication, Linguistics, or a related field – must.
❏ German (native), French(B2 minimum), English (business proficient) – must.
❏ Strong writing, content planning, and project management skills.
❏ Proven Project management skills (Software i.e. Notion, Trello, Jira, Excel, etc.).
❏ Familiarity with SEO tools (SEMrush, Ahrefs, Moz, Ubersuggest, Google Keyword Planner) – advantage.
❏ Passionate about tone of voice, buyer journey, and marketing impact.
❏ Interest in HR tech, SaaS or B2B industries.
Selection process (in German but also in English or French)
Step 1: Screening interview with HR (30')
Step 2: Interview with the Marketing Manager Switzerland (60')
Stage 3: Case study followed by a technical interview with members of the Marketing team (60')
Step 4: Final Talk (45')
What We Offer
- A dynamic role within a culture where ideas quickly turn into action.
- A fast-paced and innovative work environment in a growing international company.
- Opportunities for professional development and growth.
- Competitive social contribution and benefits package.
If you're passionate about turning ideas into compelling content, collaborating with great people, and making an impact in a scaling SaaS company, this one's for you!
Ready to create content that speaks to our future clients?
Apply now with your CV + 2–3 writing samples in German (blog article, white paper, landing page—you choose!).
At Lucca you will find…
✔︎ Passionate Luccasians who take things seriously, without taking themselves too seriously
✔︎ A corporate culture based on collaboration and empowerment
✔︎ An environment where every day feels like the first day
✔︎ Remote work possibilities
✔︎ Ambitious career paths, with internal mobility opportunities and even Erasmus between departments
Come and join our human-sized company, whose highly participative operation leaves plenty of room for initiative, innovation and non-conformism.
Benefits
✔ 100% of the LPP is covered by Lucca.
✔︎ One global seminar per year.
✔︎ And other benefits: luncheon vouchers and discounts (Swibeco).
And finally, a little cultural focus
✔︎ Wages are fully transparent at Lucca.
✔︎ Team comes first: there is no individual commission at Lucca, but a collective bonus based on our yearly growth target achievement.
✔︎ After 3 years' seniority, each employee can define their salary at a committee.
Our offers are open to employees with a Recognition of Handicapped Worker Status (RHWS).
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The Company
What We Do
Lucca is a software company that provides different software as a service (SaaS) solutions to automate the HR and administrative processes of companies: - Leave & absences, Time tracking – Timmi - Expense reports - Cleemy - Online payslip distribution – Pagga - Online HR file, Onboarding management, Performance reviews – Poplee More than 7,800 clients in over 130 countries trust Lucca. Our online solutions are used by more than 1,500,000 employees on a daily basis. Get in touch with us to learn more about our software solutions.
