Social Media & Content Marketing Specialist

Social Media & Content Marketing Specialist

Canopy, South Jordan, UT

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. 

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

We’re looking for a Social Media & Content Marketing Specialist to own Canopy’s social media presence and contribute to our broader content marketing initiatives. This is both a strategic and hands-on role — you’ll set the direction for our social channels and also roll up your sleeves to create compelling content that engages our audience.

This is a hybrid position in South Jordan, Utah (M, W, F in-office).

What You’ll Do:

• Own Canopy’s social media strategy across LinkedIn, Facebook, Instagram, X, and other relevant platforms.
• Manage day-to-day publishing, engagement, and performance tracking on social channels.
• Develop monthly and quarterly content calendars aligned with campaigns and business priorities.
• Create social-first content (graphics, short videos, thought leadership, polls, etc.).
• Monitor trends, industry news, and competitor activity to keep our content fresh and relevant.
• Track performance metrics (reach, engagement, growth) and optimize content based on data.
• Interact with industry influencers and customers on social platforms to strengthen share of voice and relationships. 
• Work strategically with influencers and customers to post content relevant to their work with the brand (i.e. customer quotes, webinar promotions, blog promotions, etc.)  
• Serve as the voice of Canopy online — maintaining a consistent, approachable brand tone.
• Work as the producer and editor of the Canopy podcast, which includes scheduling guests, providing guidance to interviewers, editing podcasts, and posting to podcast platforms. 
• Work cross-functionally with product marketing, demand gen, and sales to support campaign needs.
• Attend industry events and contribute to on-site coverage via social.
• Work with the rest of the content team to create other types of content, such as blogs, webinars, case studies, etc. 

• Support ad-hoc marketing projects and initiatives as needed.

What You’ll Need:

• 3-5 years experience in B2B SaaS content marketing, with a strong focus on social media and content.
• Demonstrated ability to grow and manage brand social media accounts.
• Bachelor’s degree in Marketing, English, Communications, Journalism, or a related field.
• Strong writer with previous experience writing for a brand.
• Experience managing social media channels and/or communities for a business.
• Self-starter with the ability to build content from scratch. 
• Basic video editing or visual content creation experience.
• Ability to quickly learn new technology platforms to aid in doing your job, including AI content generators, podcast editors, etc. 
• You know how to empathize, connect, and communicate with very different audiences.
• Strong communication skills in written, verbal, and presentation settings.
• Self-awareness, confidence, and a proactive attitude.

We know many women do not apply for a job if they don't perfectly fit the description. We want you to apply anyway.

Bonus Points If You Have: 

• Knowledge of marketing at different points in the customer lifecycle.
• Proven record of building cross-functional relationships.
• Experience in or familiarity with the accounting industry.
• Leveraged AI to increase efficiency.

Please include a few writing samples with your application.

Why You Want to Work Here:

🌴 Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays! 

❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match. 

💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

🧠 Mental Health -  all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

🥳 Company Events - including monthly company-wide meetings, summer parties, and more.

💡 DEIB Committee - to plan initiatives around continuing education, community  outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered. 

Our Values:

We approach our work every day with a few things in mind:

🔑 Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - we win by delighting our customers with the very best products and services.

👍 Do Good - we work hard to be good people!

💡 Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here’s are the stages of a typical interview process:

• Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit! 
• 20 minute phone call with the People Team
• 45-60 minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.