Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Content Marketing Senior Associate
We are looking for a Content Marketing Senior Associate to join the Marketing division here at athenahealth. In this role, the Content Marketing Senior Associate will support the strategy, creation, and execution of content that drives awareness, engagement, and demand across the buyer journey. This role blends storytelling, analytical thinking, and operational precision to help scale a high-performing content engine.
This individual will work cross-functionally with product marketing, creative, communications, and campaign teams to produce content that aligns with key business priorities, reinforces our brand narrative, and supports lead generation and nurture initiatives.
Job Responsibilities
Develop and manage content across multiple formats — blogs, landing pages, ebooks, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages and channels.
Support editorial calendars, campaign content plans, and pillar-based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor's degree in marketing, business, communications, or related field.
To be considered, please include a link to a portfolio
3+ years of experience in content marketing, journalism, or B2B marketing communications
Strong writing and editing skills with the ability to tailor voice and tone for different audiences
Proven experience producing content that supports demand generation or nurture campaigns
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools
Excellent project management skills and attention to detail
Experience in healthcare, SaaS, or technology marketing
Understanding of content lifecycle management, tagging, and modular content models
Basic design literacy or comfort collaborating with creative teams and agencies
Ability to synthesize SME input and translate complex topics into accessible, audience-first content
Expected Compensation
$58,000 - $98,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
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What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
