Content Marketing Manager

About this role:

The Marketing Manager role is part of the Strategic Content team, within the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue growth and increasing seller productivity through high‑impact, scalable marketing programs.

This role is responsible for translating Gartner’s most important enterprise themes, insights, and solution approaches into market‑shaping digital content that executive buyers discover through their natural information‑seeking behaviors.

Partnering closely with Gartner Business & Technology Insights (Gartner’s research arm), the Marketing Manager builds and delivers high‑performing content designed to improve Gartner’s visibility across buyer journeys, perform strongly in both traditional and AI‑driven search environments, and convert engagement into qualified opportunities.

What you will do:

Translate Enterprise Insights into Content Strategy

• Translate enterprise‑wide themes and mission‑critical priorities from BTI into compelling content strategies for C‑level audiences across Global Business Sales (GBS) and Global Technology Sales (GTS).
• Ensure content strategies align to Gartner’s commercial priorities and buyer journey needs.

Create and Deliver High‑Impact Content

• Develop and write high‑quality content across a range of formats, including insight‑driven editorial content, intent‑based messaging, and product and solution positioning.
• Ideate and define the most effective content mix, then produce content at the right time and scale — leveraging AI tools where appropriate.

Optimize for Search, Discovery, and Conversion

• Partner with the Search team within Strategic Content to develop and optimize organic strategies that perform across both traditional SEO and AI‑disrupted search experiences.
• Build content on gartner.com that aligns to top SEO and AI search opportunities and improves discoverability across buyer journeys.

Operate with Quality, Consistency, and Scale

• Fully incorporate Gartner‑approved AI tools into content strategy and creation with appropriate governance and oversight.
• Collaborate closely with the broader Strategic Content team to ensure content:
  • Receives adequate promotion across owned channels
  • Maintains a distinctive Gartner voice and brand standards
  • Flows through content operations with the quality and scale required to meet business needs

What you will need:

• 5-7 years work experience with demonstrated progression in scope and responsibility
• 5+ years of experience developing and executing B2B content strategies, including SEO-optimized content and executive-focused writing addressing key challenges, strategies, and outcomes.
• Strong understanding of modern, AI‑disrupted search landscapes (preferred).
• Demonstrated ability to translate complex business and technology concepts into clear, compelling language appropriate for C‑level audiences.
• Bachelor’s degree; marketing, journalism or communications major preferred.

Skills & Capabilities

• Strong editorial judgment with excellent writing and editing skills.
• Proficiency using AI tools for content creation, including awareness of governance and quality standards.
• Working knowledge of content marketing, planning, and workflow tools; ability to adapt to new platforms quickly.
• Solid understanding of B2B buyer journeys and how content supports demand generation and sales enablement.

Mindset & Ways of Working

• Passion for business and technology
• High degree of ownership and ability to manage projects independently
• Collaborative mindset with the ability to partner effectively across Marketing and enterprise teams
• Creativity and curiosity to design and evolve content approaches that positively impact the business
• Strong focus on improving the buyer and customer experience

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!

#LI-KR4

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 86,000 USD - 118,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:108566

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