The Role
Develop and execute content strategy aligned to revenue goals; produce demand-generation assets (blogs, eBooks, landing pages); own SEO and performance tracking; build executive thought leadership; collaborate with product marketing and manage external writers to drive pipeline.
Summary Generated by Built In
Overview
TrustArc is looking for a strategic, hands-on Content Marketing Manager to drive content that builds awareness, supports demand generation, and positions TrustArc as a leader in privacy and governance. This role creates compelling content for privacy, legal, security, and executive audiences across the full buyer journey. The ideal candidate is a strong storyteller who understands how content drives pipeline and revenue, and is able to report on it. This position reports to the VP of Demand Generation.
What You'll Do
- Content Strategy: Lead the development and execution of a content strategy aligned to revenue goals and priority ICPs. Own and manage the cross-channel editorial calendar to ensure consistency and impact, while aligning major content initiatives to product launches, regulatory developments, and key market moments.
- Demand Generation Support: Partner with internal stakeholders and external resources to create high-performing demand assets, including blogs, eBooks, guides, and landing pages. Ensure all content is optimized for both paid distribution and organic discovery to maximize reach, engagement, and lead conversion.
- Thought Leadership: Elevate TrustArc executives as credible industry voices by developing strong POV content focused on privacy, AI governance, and regulatory change. Build a consistent thought leadership presence that supports brand authority and drives strategic conversations in the market.
- SEO & Performance: Own the SEO-driven content roadmap and continuously optimize website content for both search visibility and conversion performance. Track engagement and pipeline impact, using performance insights to refine strategy and improve ROI.
- Collaboration: Work closely with Product Marketing to ensure alignment on messaging and positioning, and manage external writers or agencies as needed to scale content production effectively.
What You'll Bring
- 5+ years of B2B SaaS content marketing experience.
- Strong writing and editing skills.
- Proven ability to tie content to pipeline results.
- Extensive experience with Google Analytics and analytics tools. Ability to interpret website and blog statistics and identify areas for optimization.
- Familiarity with Marketo and Salesforce.
- Ability to translate complex topics into clear, compelling content.
What We Offer
- Health, Vision, and Dental Care (also available for partner).
- Endless PTO Program.
- 100% Work from Home.
- Opportunities to participate in health-focused activities - mindfulness, wellness, active lifestyle.
- $2,500 active employee referral program
Compensation: up to $90,000 per year
Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.
About Us
As the leader in data privacy, TrustArc automates and simplifies the creation of end-to-end privacy management programs for global organizations. TrustArc is the only company to deliver the depth of privacy intelligence, coupled with the complete platform automation, that is essential for the growing number of privacy regulations in an ever-changing digital world. We have a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk, and build trust. For additional information visit www.trustarc.com.
We invest in our teammember’s work-life balance, with unlimited paid time off, flexible working hours, and a work from home environment. We support employees with their own industry specific learning. We have weekly virtual team events such as trivia games, celebrating “international pet day”, lunch’n’learns, exercise classes, Women at TrustArc ERG, and many more.
All of our above initiatives and employee support is in line with our seven core values: Customer Obsessed, Fearless, Accountable, Collaborative, Agile, Transparent and Effective. We like to encourage our employees to end each day with the question: “Which value(s) did I demonstrate today?” And we acknowledge exceptional work through our semi-annual awards, which includes a paid vacation!
Equal Opportunity
TrustArc is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. TrustArc does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.
If you need reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, contact us at [email protected] and describe the specific accommodation requested for a disability-related limitation. Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
Top Skills
Google Analytics
Marketo
Salesforce
Seo
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The Company
What We Do
Data privacy regulations are changing daily with new laws being introduced across the globe. Keeping up with these changes and remaining compliant is necessary for any organization who wants to avoid fines and loss of consumer trust. Using the TrustArc Privacy Management Platform, privacy leaders can simplify and automate their privacy program. This single platform experience is delivered through its unique combination of privacy frameworks, insights, intelligence, knowledge and operations. Only TrustArc can deliver the depth of continuous privacy intelligence, coupled with a fully-automated platform for end-to-end privacy management, that’s essential for navigating today’s ever-changing digital world.
