Syndigo powers the continual flow of data and content throughout the entire commerce ecosystem— accelerating delivery of accurate and compelling information that increases sales on every shelf. We are the recognized leader in software and services for the management of master data, product information, digital assets, and content syndication and analytics across industries including grocery, foodservice, hardlines, home improvement, oil & gas, pet, health and beauty, automotive, apparel, and healthcare products.
Syndigo serves the industry’s largest two-sided network, connecting more than 50,000 global users across 12,000+ global brands with more than 1,750 global retailers.
Basically, we're the people that deliver the rich, accurate product content that helps consumers shop online with confidence, and helps brands and retailers operate efficient product supply chains. We cannot do all of this without our amazing employees who make the magic happen here at Syndigo. As we continue to grow, we’re always looking to identify talented individuals to join our team.
**This is a hybrid position that requires 2 days per week in office at our Chicago location**
Syndigo is looking for a strategic, creative, and performance-oriented Content Marketing Manager to help shape and scale our content engine. This role sits within the Communications & Brand team and plays a critical part in defining how our story shows up across channels. You will develop compelling narratives that elevate our brand, strengthen thought leadership, and support pipeline growth. The right candidate understands that great B2B content is not just informative. It is distinctive, insight-driven, and aligned to business outcomes.
HOW WE’LL BE WINNING TOGETHER DAY TO DAY
- Content Strategy & Planning
- Develop and execute an integrated content strategy aligned to brand, product, and growth priorities.
- Partner with Product Marketing, Demand Generation, and Sales to identify high-impact content opportunities.
- Build editorial calendars that balance thought leadership, customer storytelling, and performance-driven content.
- Content Creation & Storytelling
- Write and oversee the development of high-quality content including:
- Executive thought leadership
- Blog posts and articles
- Customer stories and case studies
- Ebooks and reports
- Website copy
- Messaging frameworks and campaign narratives
- Translate complex product capabilities into compelling, accessible stories.
- Ensure content reflects a cohesive and differentiated brand voice.
- Write and oversee the development of high-quality content including:
- Amplification & Performance
- Optimize content for SEO, GEO, and digital performance.
- Partner with Demand Generation and Social to maximize distribution and impact.
- Track performance metrics and continuously refine content strategy based on insights.
- Cross-Functional Collaboration
- Work closely with Creative, Product Marketing, and Corporate Communications to ensure message consistency.
- Support executive visibility and industry positioning efforts.
- Collaborate with external writers or agencies as needed.
WE SHOULD TALK IF THIS SOUNDS LIKE YOU
- 5 to 8+ years of experience in B2B content marketing, preferably in SaaS
- Exceptional writing and editing skills with a strong portfolio.
- Ability to turn complex topics into clear, compelling narratives.
- Experience working cross-functionally in matrixed organizations.
- Understanding of SEO, GEO, content analytics, and digital performance metrics.
- Strong project management skills and ability to manage multiple priorities.
- Curiosity about technology, commerce, and digital transformation.
- Experience in retail and brand commerce technology a plus.
Your individual compensation within the budgeted salary range is determined based on your skills, education, experience, and internal equity. This position is Bonus Eligible.
For full-time U.S. based-employees, we offer competitive health insurance benefits, PTO and volunteer time off, employer-paid short- and long-term disability, parental and adoption leave, 401(k), and tuition reimbursement.
To achieve the best version of our organization, we know it takes new ideas, new approaches, new perspectives and new ways of thinking. A purpose we are 100% committed to cultivating.
Diversity is woven into our fabric at Syndigo and it’s how we stay an industry leader, innovating technology solutions that equip our customers with everything they need to be successful!
All are welcome here and we invite you to join our team if you are ready to help us continue that growth!
GDPR/CCPA
Syndigo, to process applications, holds onto data for a "reasonable time" after applications are submitted. This data is stored for Syndigo's internal use by HR/Recruiting Staff only. Verified requests for data deletion and exports will be completed upon request.
Syndigo Job Applicant Privacy Notice
At Syndigo, we care about your privacy. As you go through our recruitment process, we are committed to being transparent about how we process your personal data. To learn more about how Syndigo processes your personal data, go to our Job Applicant Privacy Notice.
Top Skills
What We Do
Syndigo is the industry’s only trusted single-source provider of consumer product information and content from supply chain to end customer utilization, offering a powerful end-to-end product content experience across multiple industries. Syndigo is raising the standard of what great product experiences can be.
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