Content Marketing Manager

Job Description 

About Us:

Innovapptive is a category-defining SaaS company building the world’s most advanced AI-powered Connected Worker Platform for the industrial sector. Headquartered in Houston, TX, and backed by Vista Equity Partners, Innovapptive is on a mission to reimagine how industrial work gets done — connecting frontline workers, back-office systems, and assets in real time to drive higher safety, reliability, and productivity.

Our platform is trusted by some of the world’s largest enterprises — including Shell, Hess, Cenovus Energy, W.R.Grace, Westlake Chemicals, UNICEF, Kimberly Clark, Scott Miracle Gro, and Newmont Mining to name a few, and across chemicals, energy, mining, and manufacturing industries. These customers have achieved tangible, hard-dollar results, such as:

• Over $40 million in annual EBITDA savings at a single enterprise.
• 10× frontline productivity improvements through mobile-first and AI-enabled workflows.
• 15–20% maintenance cost reductions and significant uptime gains across plants and sites.

Innovapptive is recognized by leading industry analysts for its differentiated value creation model:

• Named a Leader in the Frost & Sullivan Industrial Connected Worker Radar.
• Featured by Gartner in “Connected Factory Worker” research and the Hype Cycle for Manufacturing Operations Strategy.
• Cited by LNS Research for delivering 3–5× greater value than point solutions through unified OT–IT execution, AI/vision innovation, and field-proven ROI.

Our growth is backed by Tiger Global Management and Vista Equity Partners, one of the world’s premier software investors, known for scaling high-performance SaaS companies. Together, we are building the next-generation AI Powered Connected Worker Platform, combining cutting-edge technologies — SLM’s, Generative AI, Computer Vision, and Intelligent Orchestration — into a unified system that transforms plant operations globally.

Today, with over 300+ employees across the U.S., India, and ANZ, Innovapptive stands at a pivotal inflection point: with an ambition to scale to $100M ARR within the next 3-4 years by industrializing every aspect of our product, engineering, and customer delivery systems.
 

The Role

Innovapptive has been growing rapidly as our Connected Worker Platform becomes the software of choice for industrial companies across the globe. We are now ready to double down and hit the accelerate button and increase our market penetration. We are looking for a Content Marketing Manager to join our expanding Demand Generation team. This role will report directly to the Sr. Director of Demand Generation and will work closely with other members of the Marketing team. The Content Marketing Manager will work collaboratively to manage and support all search engine optimization and social media activities. This role includes overseeing and supporting various Content Marketing initiatives aimed at enhancing rankings across major search networks with the ultimate goal of maximizing ROI. 

This role is perfect for someone who has entrepreneurial drive and Content Marketing experience! You will directly contribute to the growth of Innovapptive.

How You Will Make an Impact:

• Develop a data-driven content strategy: Create a long-term and short-term content publishing calendar aligned with business goals and marketing campaigns, incorporating insights from the audit and competitor analysis.
• Conduct a comprehensive content audit: Analyze existing content for brand voice, relevance, and optimization.
• Identify content gaps & opportunities: Research competitors and industry trends to discover content gaps and relevant topics.
• Content creation & management: Write captivating product landing pages, comparison pages,  blog posts, articles, white papers, case studies, ebooks, and other formats, and manage a team of freelancers/internal team writers, all ensuring adherence to brand voice and messaging guidelines.
• Monitor & optimize content performance: Track performance through online tools like Google Analytics, SEMRush, HubSpot Marketing. Ensure legal compliance (e.g., copyright and data protection). Stay updated on industry trends to generate new ideas and attract audiences.
• Cross-Team Collaboration: Build strong relationships with marketing, sales, and product teams. Align content with the needs of various teams and contribute to overall marketing strategy.
• Contribute to broader marketing strategy: Participate in brainstorming sessions, stay informed about B2B SaaS trends and competitor analysis, and track marketing KPIs, reporting on content performance to stakeholders
• Content Distribution: Develop a distribution plan to ensure content reaches the target audience through various channels. Leverage social media, email marketing, and other platforms for content promotion.
• Lead Generation: Create content that serves as lead magnets, attracting and nurturing leads throughout the buyer's journey. Collaborate with demand generation teams to align content with lead generation goals.
• Thought Leadership: Establish the brand and key individuals as thought leaders in the industry through insightful and valuable content. Develop documentation, tutorials, and webinars to enhance customer knowledge.

What You Bring to the Team:

Ideal Candidate

The ideal candidate is a highly energetic, passionate, and purpose-driven executive that wants to make a significant impact on the world. The ideal candidate will work in a fast-paced, dynamic, and data-driven organization and is obsessed with search engine optimization. 

 Qualifications

• 6-9 years of content marketing experience, preferably in B2B software/SaaS products and services or other relevant B2B industries. Leadership experience in a content marketing role is a plus.
• Proven track record of creating, optimizing, and repurposing content that supports the entire marketing and sales funnel, demonstrating a quantifiable impact on revenue (e.g., increased leads, improved conversion rates). Excellent storytelling and editing/proofreading skills are essential.
• Strong understanding of SEO best practices and experience with relevant content analytics tools (e.g., Google Analytics and SEMrush).
• Proficiency in a content management system (CMS) used by your company (e.g., WordPress, HubSpot).
• Ability to collaborate effectively with a remote team.
• Exceptional communication skills and the ability to work collaboratively across departments.
• Creative and strategic thinker, capable of developing innovative content marketing strategies.
• Strong leadership skills with experience managing and mentoring a team.

What We Offer:

• Competitive compensation and equity tied to measurable impact on AI accuracy and performance.
• A platform to shape the semantic intelligence layer of a category-defining industrial SaaS company.
• Access to cutting-edge AI, data, and observability toolchains for continuous learning and innovation.

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace.  Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.