The Role
The Content Marketing Manager will develop integrated marketing campaigns, manage content creation, analyze performance, and collaborate across teams to strengthen brand positioning.
Summary Generated by Built In
About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide. Fresha is used by 130,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google
Role overview
Given our exciting and progressive growth plans, we are looking for someone who can combine creative thinking and world-class marketing campaign management to join our global business as Content Marketing Manager.
Reporting directly to the Head of Brand & Content Marketing, and working with the Social Media Executive, the PR and Content Executive and the wider Marketing team at Fresha, you will be responsible for content marketing campaigns, events, and key content projects to help increase brand awareness, drive commercial impact and position Fresha as a market leader through engaging content.
This is a pivotal role working across various functions to create multimedia content and communication strategies that engage, interest and inspire our target audiences.
This is a great opportunity for someone creative and an expert storyteller looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.
Key Accountabilities
- Develop and deliver integrated marketing campaigns that strengthen Fresha’s position as the leading marketplace and platform for beauty and wellness businesses.
- Plan, execute, and optimise cross-channel campaigns - spanning digital, social, content, events and partnerships - designed to drive awareness, acquisition, and retention.
- Work with the Social and Influencer Manager to manage our influencers and events program
- Collaborate with Brand, Product, and Content teams to align campaign messaging and ensure consistent storytelling across all customer touchpoints.
- Manage the campaign calendar and oversee the creation of marketing assets including landing pages, social content, sales enablement, and multimedia content.
- Brief internal creative teams and external agencies, managing timelines, feedback, and approvals to ensure projects are delivered on time and on brand.
- Support the PR and Content teams by amplifying earned media, influencer, and editorial content across paid and owned channels.
- Write and review compelling marketing copy across digital campaigns, ensuring alignment with Fresha’s tone of voice and brand strategy.
- Analyse campaign performance, track KPIs, and report on effectiveness, turning insights into actionable recommendations for future optimisations.
- Manage relationships with key internal stakeholders and agency partners to ensure flawless campaign delivery and consistent brand representation.
Skills, Experience & Qualifications Required
- Proven experience as a Marketing Manager, Campaign Manager, or Brand Strategist within a fast-paced digital or B2B environment.
- A T-shaped marketer — broad understanding of all core marketing disciplines with deep expertise in one or more areas (e.g. campaign management, content marketing).
- Strong background in developing and executing integrated marketing campaigns across multiple channels.
- Excellent writing and proofreading skills, with the ability to craft copy that drives engagement, action, and conversion.
- Experience managing agencies and internal teams to produce multimedia marketing assets
- Strong understanding of digital performance metrics, marketing analytics, and SEO principles to inform data-led decision-making.
- Skilled at balancing creativity with strategic thinking, ensuring campaigns are both visually engaging and commercially effective.
- Highly organised, with excellent project management and time management skills—able to manage multiple priorities and deadlines simultaneously.
- A confident communicator with the ability to influence and collaborate effectively with stakeholders and specialists across departments.
- Self-starter with a proactive mindset, eager to test new ideas and continually optimise performance.
Along with your application, please submit samples of your work (either a portfolio or links to published work.)
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
Top Skills
Campaign Management
Content Marketing
Digital Marketing
Marketing Analytics
Multimedia Content Creation
Project Management
Seo
Social Media
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The Company
What We Do
Fresha is the world's largest and top-rated booking platform for Beauty and Wellness trusted by millions of consumers worldwide. Fresha is used by 70,000+ businesses and 300,000+ professionals worldwide, processing over 20mil appointments per month. Fresha is headquartered in London, United Kingdom with global offices located in New York City, Vancouver, Sydney, Dublin, Amsterdam , Dubai and Warsaw. The company raised $185M in venture capital funding to date from leading institutional investors.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with its intuitive free business software and financial technology solutions. Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management. The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
