Content Marketing Manager

Graham Company, a division of Marsh McLennan Agency, is an insurance brokerage and consulting firm committed to creating a healthy, safe, and prosperous tomorrow.

We value empathy, discipline, integrity, courage, and tenacity - and we are seeking professionals who share these values to join our team.

JOB FUNCTIONS & RESPONSIBILITIES:

• Content Creation: Partner with teams and leaders across the business to write and develop a continuous pipeline of content across multiple mediums, including case studies, blog posts, email campaigns, scripts for video content, newsletters, presentation, and social media posts. Create and manage calendar for content distribution across various channels.
• Digital Marketing Management: Serve as a resource to build and execute email campaigns in Pardot.  This includes client communications, internal communications, and prospect campaigns.
• Survey Management: Assist in the migration from Microsoft Forms to Qualtrics, ensuring ongoing maintenance of the Qualtrics platform. Collaborate with client teams to develop and distribute surveys, and partner with IT to create PowerBI dashboards utilizing Qualtrics survey data.
• Event Marketing: Develop compelling marketing assets for webinars and live events, including promotional materials and email campaigns. Create and manage registration and resource pages to enhance event participation and engagement.
• Content Performance: Track, monitor, and report on content performance and make adjustments as needed.
• Project Management: Lead projects from start to finish, utilizing project management tools and methodologies to bring collaborators together and ensuring deadlines and deliverables are met.

JOB SPECIFICATIONS:

• Three (3) to five (5) years’ experience in business-to-business marketing with an emphasis in content writing.
• Experience in insurance, finance, legal, professional services, or related regulated industries preferred.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred.
• Strong working knowledge of Salesforce and marketing automation tools;
• Proficiency with Pardot is strongly preferred. Proficiency in Adobe Suite for content creation and design preferred.
• Experience with project management tools, ideally Wrike, to manage tasks and deadlines effectively.
• Excellent writing skills with demonstrated ability to translate complex concepts into engaging content.
• Strong sense of self-motivation and ability to use professional judgment to lead projects and make independent decisions.
• Demonstrated eye for design to ensure content is consistent with company branding and aesthetic.
• Excellent organizational skills and proven ability to manage multiple competing priorities.
• Strong communication and presentation skills.
• Professional demeanor.
• Proficient in Graham standard computer applications.
• Regular and predictable attendance in accordance with the limitations and reporting procedures established by The Graham Company from time to time.
• Employees are required to be fit-for-duty which includes not being under the influence of drugs and/or alcohol. This includes any drugs that might impact an employee’s ability to safely perform their job.

The applicable base salary range for this role is $72,200 to $108,200.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [email protected]

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