Content Marketing Manager

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Content Marketing Manager

Fixed Term Contract

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the music industry.

We’re looking for a passionate and experienced Content Marketing Manager, you’ll lead the strategy, production, and distribution of content across paid and owned channels, including social media. In this role, you’ll have the opportunity to help build and drive local marketing programs that resonate with local audiences.

You’ll be at the forefront of developing and executing content initiatives that connect users with the music, podcasts, and creators they love. You’ll also work closely with both internal teams and external partners to deliver top-tier content that amplifies the experience.

Role: 

• Lead content marketing initiatives including social media campaigns, artist and podcast promotions, snackable content, and editorial partnerships.
• Drive the creation of high-impact marketing content that taps into local cultural moments, social trends, and audience preferences.
• Manage social media presence in a way that engages, entertains, and resonates with local fans.
• Oversee always-on content marketing programs that keep our brand top of mind for music fans across the country.
• Work closely with cross-functional teams locally and globally to ensure content aligns with our global strategy while maintaining a local touch.
• Collaborate with external partners, including creative agencies, media agencies, and social partners, to create and promote content that stands out.

You:

• BA/BS degree or equivalent experience
• 6+ years of experience in content marketing, with a focus on social media, brand campaigns, and creative content production.
• Experience working with brands in the entertainment or music industry, with the ability to craft content that engages and excites audiences.
• Strong expertise in planning and executing social media strategies, with a keen eye for cultural trends, especially in Indonesia.
• Analytical skills with experience using ad tech tools and metrics to measure success.
• Creative thinking with a pulse on social media trends and innovations, capable of driving creative concepts that connect with fans.
• Strong collaboration skills, thriving in cross-functional team environments.
• Self-starter with excellent organisational skills, able to manage multiple projects in a fast-paced setting.
• Exceptional verbal and written English communication and presentation skills and ideally fluent in Tagalog.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.