Content Marketing Manager

As the Content Marketing Manager, you will be responsible for producing exceptional, high-impact content that drives business outcomes and deepens engagement with our technical and business audiences. You’ll drive content development across multiple formats—blog posts, white papers, video scripts, case studies, and more—ensuring each asset is aligned with company OKRs, audience needs, and our brand voice.

You’ll work closely with the Head of Content and cross-functional marketing partners to execute end-to-end content strategies and lead key initiatives that amplify the team’s effectiveness, with a focus on operational excellence, AI-powered workflows, and content that delivers results. This is a high-ownership, high-collaboration role where you’ll contribute to shaping the voice of Viam across channels and elevate how we show up to the market. 

This position reports to the Head of Content and works closely with the broader Marketing team; and will be based out of our NYC office.

• Creating compelling, high-quality content that aligns to business goals and engages technical and commercial audiences across industries like robotics, industrial automation, smart infrastructure, and more
• Repurposing and extending stories across a variety of formats including blogs, videos, demos, executive social posts, and case studies
• Executing on day-to-day social operations for the company and exec team, contributing to an agile, high-performing content program
• Leading the development and execution of content strategies that support product launches, marketing campaigns, and long-term brand positioning
• Raising the bar on content quality, operations, and workflows—including strong use of AI tools and repeatable systems to increase velocity and output
• Identifying opportunities through regular content audits and gap analyses to continuously improve and evolve our content portfolio
• Owning end-to-end content performance—tracking, analyzing, and iterating based on engagement and ROI
• Driving cross-functional marketing initiatives with strong stakeholder communication and accountability for results

• A proven track record of delivering high-quality B2B content that drives engagement and supports business goals
• Experience working with technical products and/or technical audiences
• Excellent storytelling, writing, and editorial skills across long-form and short-form formats
• Strong content strategy and production expertise, with a deep understanding of channel-specific best practices
• Operational excellence—proficient in content tooling, workflows, and performance tracking
• Demonstrated ability to drive cross-functional projects and communicate effectively across teams
• Creative and analytical thinking, with the ability to thrive in ambiguity and move ideas from concept to execution

Preferred, but not required:

• Experience working with developer, engineering, or enterprise SaaS audiences
• Background in content marketing for companies focused on robotics, automation, or AI

• 100% covered medical/dental/vision insurance plans, commuter benefits
• Competitive salary & equity packages (see below)
• Reproductive Health Benefits including Fertility Benefits and Abortion Access Travel Benefits
• 25 days paid vacation and generous holiday observances
• One Medical Membership
• Citi Bike memberships
• Monthly wellness stipend to be used for a variety of fitness-related items like gym memberships, fitness classes, fitness equipment, apparel, and more
• Free lunch everyday that you’re in the office
• Paid parental leave

The starting salary for this role is between $125,000-$155,000/year. Your exact offer will vary based on a number of factors including experience level, skillset, market location, and balancing internal equity relative to peers at the company. We recognize that the person we hire may be less experienced, or more senior, than this job description as posted. In these situations, the updated salary range will be communicated with you as a candidate. In addition to cash compensation, Viam offers a comprehensive Total Rewards package that includes equity grants, health benefits, and more.

• Vision Driven
• Collaborate Openly
• Act Decisively
• Succeed Through Diversity
• Hold Ourselves Accountable
• Lead with Curiosity

Learn more about our values here!