Content Marketing Manager

About Sittercity

Sittercity, a Bright Horizons company, is on a mission to make childcare work. As the first technology platform for online childcare in the U.S., we connect millions of families and sitters with tools and experiences that make finding, hiring, and managing high-quality care easier. At Sittercity, you can help design and implement solutions that will transform a multi-billion-dollar industry, providing much-needed relief to parents and caregivers and ultimately helping kids thrive. 

As we enter a new phase of growth, we’re investing to make a meaningful impact—and we’re looking for a content leader who’s excited to make a difference for families and caregivers.

What You’ll Do

We’re hiring a Content Marketing Manager to own and scale Sittercity’s content strategy. This role will play a critical part in driving qualified traffic, improving user engagement, and contributing directly to our customer acquisition and revenue goals.

You’ll be responsible for leading our content efforts across channels—SEO, website, social, email, and influencer partnerships—and for managing a high-performing mix of content creators, freelancers, agencies, and internal stakeholders. You’ll build narratives that bring our brand to life, position us as the trusted authority in online childcare, and move customers through the funnel.

You’ll have an opportunity to fast track your growth and development in an organization with a mission that has real positive social impact and aggressive business goals.  If you’re excited about growing revenue through omnichannel content activations at a purpose-driven organization, this is the right role for you! 

Responsibilities:

Strategy & Impact

• Develop and execute a data-driven content marketing strategy that drives qualified traffic, conversions, and revenue
• Align content initiatives to growth objectives across channels including SEO, paid media, CRM, and product marketing
• Identify core audiences and create tailored messaging and content journeys that build trust and action
   

Content Creation & Channel Ownership

• Lead the end-to-end content process in partnership with key stakeholders—from ideation to production to distribution
• Own and optimize organic channels including blog, website, SEO, social, and influencer partnerships
• Partner with Growth, Product, and Customer teams to create content across the full customer journey (awareness to retention)
   

Creative Management & Collaboration

• Manage a network of creators, agencies, and internal designers to scale high-quality content production
• Oversee editorial workflows, creative briefs, and brand voice consistency
• Support Growth and Product teams with creative support
• Build strong cross-functional relationships with Growth, Product, and Customer Success to ensure alignment and efficiency
   

Performance & Optimization

• Set clear KPIs for content success (traffic, conversion, engagement, SEO rankings, etc.)
• Continuously test, measure, and optimize content performance using appropriate tools
• Stay on top of trends in parenting, childcare, content marketing, and social media to inform strategy
   

Qualifications:

• 5–8+ years in content marketing or demand generation role, preferably in a tech, marketplace, or consumer-focused company
• Demonstrated success driving revenue-impacting growth through SEO, social, content, and partnerships.
• Experience managing external and internal content teams—including creators, agencies, and freelancers
• Excellent writing and editorial skills, with a strong grasp of brand voice and storytelling
• Demonstrated taste in design composition and balancing brand forward, direct response creative.
• Strong analytical mindset and comfort working with performance metrics and data dashboards (Looker) to interpret complex data and turn insights into revenue
• Passion for solving real-world problems and creating meaningful value for customers
• A collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
• Exceptional, people first leader, able to coach teams to be their best.
• Familiarity with the childcare or family services industry is a plus but not required.

Why you should join us

We’re a purpose-driven company with the scale of an established brand and the energy of a startup. At Sittercity, your work will directly impact millions of families and caregivers. You’ll join a small, collaborative, and growth-focused team where your voice is heard and your work truly matters.

Salary and Other Compensation Disclosures

The annual starting salary for this position is between $80,000-$100,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards.

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: ten days of paid sick time per year, fifteen days of paid vacation time per year, six weeks of paid parental leave (after twelve months of service), and 9 paid holidays annually.

Perks

• Remote Role
• Company events, social outings and volunteer opportunities
• Tuition assistance, college coach, and enhanced family support
• Sittercity membership, backup child/adult/elder care, and childcare center discounts

Sittercity is committed to hiring a diverse workforce.  We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees.

This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA

This posting is anticipated to remain open until July 31st, 2025.