Director, Growth Marketing

About Sittercity

Sittercity, a Bright Horizons company, is a technology platform that’s reimagining the childcare industry. We aim to simplify the process of finding, hiring, and managing high-quality, trustworthy childcare. At Sittercity, you can help design and implement solutions that will transform a multi-billion-dollar industry, providing much-needed relief to parents and care providers alike. 

What You’ll Do

We are seeking a strategic, performance-driven Director of Growth Marketing to lead multi-channel acquisition, lifecycle, and engagement strategies across B2B2E and DTC segments. This role goes beyond paid media to own a holistic growth mandate, partnering closely with Product, Corporate marketing, and Operations to accelerate corporate revenue while scaling our consumer marketplace.

You will define the growth vision, build and optimize programs across the full funnel, and create integrated strategies that drive acquisition, activation, retention, and monetization. This role will manage a mix of owned, earned, and paid channels and offers flexibility as Sittercity expands into new revenue lines and partnership models.

If you’re motivated by building sustainable growth engines at a mission-driven company—and excited about shaping the future of a category-defining platform—this role is for you.

Responsibilities:

Strategic Leadership & Revenue Ownership

• Develop and execute an integrated revenue growth strategy, supporting both B2B2E partnerships and DTC marketplace growth.
• Translate company goals into channel-specific and segment-specific growth plans, prioritizing levers with the highest revenue impact.
• Partner with cross-functional leaders (Product, Corporate, Engineering, BI, Operations) to improve conversion rates, user activation, and long-term value across the lifecycle of a user.
• Establish growth forecasting, modeling, and KPIs aligned to revenue targets.

Full-Funnel Growth & Channel Management

• Lead omni-channel acquisition strategies across paid, organic, partnership, and content-driven channels.
• Manage and evolve paid media programs (Google, Meta, social, programmatic, OTT,etc.) as part of a broader growth ecosystem—not the sole focus.
• Build lifecycle and CRM strategies that move prospects and users through the acquisition, onboarding, engagement, and retention funnels across both B2B2E and DTC audiences.
• Drive SEO and earned media opportunities for scalable growth and efficient brand awareness.
• Develop and implement experimentation roadmaps, A/B and multivariate testing across channels, messaging, landing pages, and onboarding experiences.

Revenue Analytics & Attribution

• Partner closely with analytics to refine attribution, forecasting, and performance measurement across segments and channels.
• Monitor performance, derive insights, and translate them into data-backed decisions that improve efficiency and scale sustainable growth.
• Own budgeting, pacing, and channel ROI, ensuring investments align with long-term revenue goals.

Cross-Functional & Creative Collaboration

• Work with Product and Engineering to create intuitive, high-converting user flows and impactful in-product growth moments.
• Collaborate with Brand, Creative, and Communications teams to develop compelling narratives, value propositions, and content that resonate across audiences.
• Provide real-time creative feedback rooted in insights and testing results.
   

Leadership & Team Building

• Build and mentor a high-performing growth team—including channel specialists, lifecycle experts, and external agencies—raising the bar for analytical and strategic capability.
• Promote a culture of curiosity, experimentation, and continuous improvement.

• Partner with key stakeholders to develop omni channel campaign strategies that drive results.
• Develop and execute paid media strategies across channels, including Google Ads, Facebook, Instagram, video, podcast, and other relevant platforms to drive qualified traffic and user acquisition.
• Develop life cycle strategies and executions that ensure top performance of paid channels.
• Manage the paid media budget, how it is allocated across tactics, and the forecasted results, continuously optimizing for maximum ROI and cost per acquisition (CPA).
• Collaborate with the creative team to develop and test new ad creatives, ensuring alignment with brand voice and audience needs.
• Set up and optimize campaigns, including ad copy, keywords, bidding strategies, and targeting criteria for effective reach and engagement.
• Develop a robust experimentation process and implement A/B tests across ads and landing pages to maximize conversion rates and increase campaign efficiency.
• Work closely with the analytics team to define our attribution model for best impact and measure, report, and analyze performance metrics, turning data insights into actionable strategies.
• Stay up-to-date with industry trends, testing new ad platforms and tools to ensure we remain competitive and on the cutting edge of paid media.
• Monitor competitors and industry benchmarks, adjusting our approach to maintain and grow market share.
• Partner closely with Product and Engineering teams to build holistic user experiences and solutions that drive organic growth through all stages of the user journey
• Partner with creative and brand marketing team members to develop strong messaging and storytelling for branded direct response ads; Provide a constant feedback loop on creative performance to inform new ideas to iterate messaging.
• Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills. 

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus.
• 7-10 years of experience in performance marketing across paid, earned and owned channels, with a proven track record of managing and scaling profitable campaigns.
• Hands on experience with Google Ads, Meta, paid and organic social, as well as demand gen tactics such as SEO/AEO with a focus on DTC e-commerce
• Experience managing lifecycle programs.
• Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability.
• Strong analytical skills with the ability to interpret complex data and turn insights into strategies.
• Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR.
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.).
• A collaborative, results-oriented mindset, able to work effectively with cross-functional teams.
• Exceptional, people first leader, able to coach teams to be their best.
• Familiarity with the childcare or family services industry is a plus but not required.
• Experience effectively leading cross-functional teams and creating alignment for revenue impact.

Why you should join us

We offer an innovative and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. 

Salary and Other Compensation Disclosures

The annual starting salary for this position is between $140,000-$160,000 annually. The pay range listed here is what Sittercity in good faith anticipates offering for this job opening. Actual compensation offered within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors. This position is also eligible for bonus awards.

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, and short-term disability insurance. Also, depending on hire date and subject to applicable eligibility requirements, new employees in this role receive up to: ten days of paid sick time per year, fifteen days of paid vacation time per year, six weeks of paid parental leave (after twelve months of service), and 9 paid holidays annually.

Perks:

• Remote Role
• Company events, social outings and volunteer opportunities
• Tuition assistance, college coach, and enhanced family support
• Sittercity membership, backup child/adult/elder care, and childcare center discounts

Sittercity is committed to hiring a diverse workforce.  We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees.

This role must be performed remotely in IL, MA, NJ, NY, OH, OR, TX, CO, NH, VT, WA, WI, FL,GA

This posting is anticipated to remain open until January 2026.