Content Marketing Manager

Honeycomb Insurance is a deep-tech property and casualty digital insurer specializing in providing tailored coverage for landlords and condominium associations. Using advanced computer vision and AI developed by insurance industry experts, Honeycomb has developed a best-in-class underwriting engine that delivers competitive pricing and customized policies for a diverse range of properties often overlooked by traditional carriers – all while maintaining an industry-leading loss ratio. Its intuitive, streamlined platform eliminates the need for lengthy approval processes and physical property inspections, making the insurance process faster and more efficient.

Headquartered in Chicago, Illinois, with additional offices in the United States and Israel, Honeycomb operates across 18 major states, covering 60% of the U.S. population, and manages insured assets exceeding $45 billion.

What You’ll Do

The Content Marketing Manager will be responsible for creating, improving, and maintaining content across multiple channels to support the organization’s marketing and business goals. This role requires a creative, strategic thinker with experience in digital marketing, SEO, and content strategy who can produce and oversee engaging, high-quality content. The Content Marketing Manager will lead content planning, creation, and distribution, ensuring it aligns with brand voice, boosts audience engagement, and drives measurable results.

• Content Strategy and Planning
  
  • Develop and execute a content strategy aligned with the company’s goals and target audience.
  • Work with internal stakeholders to understand business objectives and shape the content calendar.
  • Conduct regular content audits and gap analysis to enhance content offerings.
• Content Creation and Management
  • Oversee all written, visual, and multimedia content production for various channels (blogs, social media, emails, website, etc.).
  • Collaborate with writers, designers, and video producers to create high-quality content.
  • Ensure content consistency, brand alignment, and compliance with style and tone guidelines.
• SEO and Performance Optimization
  • Implement SEO best practices to drive organic search traffic.
  • Monitor content performance and adjust strategies based on data insights.
  • Work with the analytics team to track content KPIs, including traffic, engagement, and conversion rates.
• Cross-Channel Distribution
  • Manage content distribution to drive traffic and engagement on social media, email marketing, and other channels.
  • Collaborate with social media, email, and product marketing teams to coordinate messaging and optimize content performance.
  • Develop and manage partnerships for content syndication and co-marketing opportunities.
• Team Leadership and Collaboration
  • Lead and mentor a team of content creators, freelancers, and/or contractors as needed.
  • Communicate clearly with stakeholders, including marketing, sales, and product teams, to ensure alignment on content goals and messaging.
  • Drive a collaborative content creation process from ideation to publication.
• Content Innovation and Industry Awareness
  • Stay up-to-date with industry trends, audience preferences, and best practices in content marketing.
  • Identify new formats and technologies that can enhance the content experience and engage the audience.

Basic Requirements

• Experience 
  • Bachelor’s degree  
  • 3+ years of experience in content marketing, digital marketing, or similar roles
  • Proven experience developing content strategies and managing content calendars.
  • Insurance industry experience is ideal, but not required

  Skills

  • Excellent writing, editing, and storytelling skills
  • Strong understanding of SEO, keyword research, and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
  • Proficiency with content management systems (CMS), email marketing platforms, and social media tools is ideal
  • Ability to analyze content performance data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple projects and deadlines.

Benefits

• Salary Range: $90,000 - $120,000 (Pending Experience)
• Health Benefits
• Employee options grant 
• 401K  
• Flexible paid time off
• Paid national holidays