Content Marketing Manager

Portage Point Partners (Portage Point) is a business advisory, interim management and investment banking firm intensely focused on the middle market. Our blue chip team leverages bulge bracket experience in consulting, operations, finance, accounting, investment banking and investing to provide unmatched transactional, operational, financial and strategic perspectives to middle market stakeholders. The Portage Point cross-functional platform is uniquely architected to offer fully integrated capabilities and solutions that identify value capture, mitigate risk and positively impact outcomes at every stage of the ever-changing middle market business lifecycle. From ideation to monetization, Portage Point delivers excellence across transaction advisory services (TAS), transaction execution services (TES), office of the CFO (OCFO), performance improvement (PI), interim management (IM), investment banking (IB) and turnaround and financial restructuring (TRS).

Recognized for accelerated growth, Portage Point is backed by New Mountain Capital and consistently featured in rankings from Inc. 5000, The Financial Times and Consulting Magazine. This recognition is a testament to the focus on excellence, intensity and pace and ability to attract blue chip talent committed to delivering impactful solutions.

The Delivery Enablement (DE) team supports internal stakeholders by providing a robust operational backbone across TAS, TES, OCFO, PI, IM, IB and TRS. The team includes Talent Acquisition, Human Resources, Marketing, Data Analytics, Accounting & Finance and Delivery Excellence. As Portage Point continues to grow, the DE team is laser focused on scalability, quality and automation.

The ideal Vice President, Content Marketing (Content Marketing Manager equivalent) candidate is an entrepreneurial, self-starting marketing professional, preferably with a business-writing background. This position reports directly to the Director, Marketing, and will play a crucial role in upscaling the Portage Point content marketing efforts. This individual should be well versed in current paid and organic marketing channels, marketing technologies and marketing trends with the ultimate goal of expanding the Portage Point digital footprint and brand awareness. The candidate must be a quick study, team player, exceptionally attentive to detail and excel in a high-paced, professional services environment.

Responsibilities

• Design content marketing strategies that align with firm and practice line (PL) objectives, including a strong focus on identifying cross-PL positioning opportunities
• Ideate, write, edit, proofread and improve content for website, email and social media, including articles, press releases, team bios, social media posts, engagement announcements, case studies, videos, flyers, event materials, etc.
• Collaborate with Director, Marketing, PL leaders and other internal stakeholders to create and implement content marketing strategy
• Optimize content considering SEO, SEM and Google Analytics data and generate ideas to increase viewer engagement
• Deliver consistently best-in-class, engaging content on a regular cadence and share content through various marketing channels based on content format and objective
• Maintain content calendar and ensure deadlines are met
• Schedule and participate on content capture calls with content development partners
• Monitor competitor content marketing activities as well as market trends to identify best practices and implement improvements to content quality, quantity, distribution, themes and formats
• Utilize internal and external relationships, market activity, engagements, internal playbooks / materials and research to maintain a content pipeline
• Review, proofread and edit all case studies, learning and development presentations, internal and / or external communications and materials coupled with holding a responsibility of identifying what can be repurposed for marketing content and partnering with the appropriate team member(s) to bring that content to fruition. Review and provide editing suggestions to video content to develop compelling narratives that align with brand and strategy
• Support internal communications development and execution
• Maintain and improve upon style and formatting standard operating procedures
• Address issues in content development process and create efficiencies that minimize subject matter expert time 
• Collaborate with team on various projects involving the firm’s website, social accounts, email processes, one-off projects, general marketing administration, email management, asset requests and library maintenance
• Contribute to creating a high-performing and inclusive culture
• Work with delivery enablement teams to ensure content tone, grammar and style is on brand, for both internal and external facing deliverables, including social pages, learning and development presentations, Glassdoor commentary, compliance disclosures, playbooks, etc.

Qualifications

• Bachelor’s degree from a top undergraduate program
• A degree in marketing, communications, journalism or similar field is preferred
• Invested in a team-based culture motivated to collaborate in office four days per week
• Five plus years of proven work experience as a Content Coordinator, Content Marketing Manager or similar role
• Experience at a blue chip advisory or bulge bracket professional services firm
• Excellent communication, writing and editing skills
• Strong analytical skills with a goal-oriented attitude
• Proficiency in MS Office and WordPress or other Content Management Software
• Understanding of web publishing requirements, SEO and web traffic metrics
• Editorial mindset with an ability to predict audience preferences
• Expertise in social media platforms
• Project management skills
• Ability to successfully work in a small, collaborative team environment
• Effectively communicate analysis through Microsoft Word, Excel, Outlook and PowerPoint including high-quality messaging, structure and formatting
• Eagerness to be responsive at all times
• Proven track-record of success in high pressure, time-constrained environments
• Top-tier organizational skills and attention to detail