Content Marketing Manager

About Shelf:

There is no AI Strategy without a Data Strategy.  Getting GenAI to work is mission critical for most companies but 90% of AI projects haven't deployed. Why? Poor data quality - it  is the #1 obstacle companies have in getting GenAI projects into production.

We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI. 

Simply put,  Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers. 

Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI and other big tech players who are bringing GenAI to the enterprise.

Our mission is to empower humanity with better answers everywhere.

Job Description: 

The Content Marketing Manager at Shelf is responsible for taking fresh content we publish every Sunday on our Youtube channel and syndicating it across key written channels including LinkedIn, Twitter, Instagram, our mailing list, and our blog to serve our audience at the highest level and help drive quality leads and pipeline for our SaaS products and Advisory services.

While serving our audience, you will have the opportunity to work closely with the Leadership Team to align on strategies and document our journey. The ideal candidate for this role will have a proven track record of success with an amazing ability to communicate with our audience. The ideal candidate for this role is an exceptional writer and content strategist with a knack for breaking down complex topics into compelling, digestible narratives. Success in this role means you're helping us drive brand awareness, affinity, and quality pipeline through the strategic use of content.

What We’re Looking For:

• Partner with our internal subject matter experts to develop original content in a variety of formats, from organic LinkedIn posts, Content ADs, blog posts and articles to white papers, and infographics.
• Own, manage, and execute on our weekly content calendar to consistently publish content across our written channels that serves our audience at the highest level.
• Publish compelling and engaging content daily across our Social Media channels, our mailing list and our blog.
• Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels.
• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns.
• Collaborate closely with our marketing and production team to map and optimize content across the buyer journey.
• Be a steward of best practices in messaging, grammar, writing, and style.
• Measure and report on content performance; optimize based on results.
• Help develop standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team.
• Stay on top of content marketing trends and bring new ideas for us to explore and test.
• Partner with Sales to drive quality leads and pipeline from our content marketing efforts.

What You Bring:

• 2+ years’ experience in a content marketing role.
• “No job is too small or big, get things done” attitude.
• Checklist/Process and Systems oriented behavior.
• Extreme attention to detail and organization.
• Exemplary planning and time management skills.
• Ability to thrive in a fast paced and dynamic environment.
• Ability to change course quickly as priorities change.
• High level verbal and written communications skills.
• Sharp, self-directed and self-motivated with the ability to execute on plans independent of direction.
• Tech Savvy, Knowledge of Apple, Google and project management products; including G-Suite (Google Docs, Google Sheets and Slack).
• Won’t let things fall through the cracks. Anticipate where things could get overlooked and prevent it.

What We Offer:

• Competitive starting salary, with additional bonus opportunities (based on team and individual investment performance)
• Generous equity grant in the form of company stock options
• Open PTO
• Comprehensive health and wellness packages

Why You'll Love Working With Us:

• We believe in excellence and we make each other better.
• We learn from our mistakes and we come back stronger.
• We’re curious, and we love to learn from one another. 
• We’re accountable to each other. 
• Innovative Culture: We're always pushing the envelope and looking for new ways to grow and improve. You'll be part of a forward-thinking team that values creativity and innovation.
• Impactful Work: Your work will have a direct impact on our company's success and the well-being of our employees. You'll be making a difference every day.

What We Offer:

• Competitive starting salary, with additional bonus opportunities (based on team and individual investment performance)
• Generous equity grant in the form of company stock options
• Comprehensive health, wellness, benefit packages

Location:

Remote with flexibility to meet onsite in Stamford, CT as needed

Why Shelf:

• According to MarketWatch in November 2022, the global knowledge management market size was valued at US$405 Billion in 2021 and is expected to expand at a CAGR of 18.12% during the forecast period, reaching US$1.1 Trillion by 2027
• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others
• Our platform has been consistently rated #1 for overall usability by Gartner Digital Markets, and has received Easiest to Use, Easiest to Admin, and Highest Adoption awards from G2., and product of the year and innovation awards from leading publications, such as CIO Review. 
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months