Content Marketing Manager

$75,000 - $80,000 + Bonus

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

JOB DESCRIPTION

Are you a passionate storyteller and brand advocate? Do you get fired up by creating high-quality, engaging content that really speaks to audiences? And do you inspire others with your love of good content? If this sounds like you, Vertafore could be your next great career move!

Our marketing team is responsible for a wide range of highly impactful digital, social, sponsored, demand generation, and thought-leadership content. We are looking for a skilled and enthusiastic experienced content creator to join the team to deliver remarkable demand generation content and get the Vertafore message out in market.

The Content Marketing Manager is a key individual contributor to Vertafore's marketing and demand generation initiatives by helping to tell our story to current and potential customers, industry stakeholders, the media, and more! This role is responsible for content execution, assisting with content strategy, testing and using data to find new ways to engage our core audiences, researching and identifying content topics, and serving as an experienced editor and internal brand advocate. This position is ideal for a seasoned, hands-on creator with experience producing content for diverse channels.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to:

• Create original, compelling content for a variety of channels and audiences, such as bylines, thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, emails, infographics, and other materials.
• Interpret the expertise of Vertafore SMEs and thought-leaders into long-form pieces, presentation topics, and other assets as needed.
• Translate complex and technical concepts into accurate, easy-to-digest, audience-forward assets.
• Manage content projects from idea through publication, and deliver work within time, budget, and resource expectations.
• Be a content, brand, and messaging advisor for the Marketing organization. Serve as a representative on cross-functional teams, as assigned.
• Manage content KPIs and metrics to gauge effectiveness and make improvements.
• Facilitate appropriate stakeholder approvals and integrate feedback to ensure content meets goals and expectations.
• Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related content strategies.
• Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content.

Knowledge, Skills and Abilities:

• Exceptional writing, editing, and storytelling skills. Proven ability to create high-quality content that aligns to the right audience, purpose, and channel is a must!
• Detail-oriented with strong organizational and project management skills.
• Ability to conceptualize content visually as well as linguistically.
• Able to handle a fast-paced environment and respond quickly to new opportunities and requests.
• Critical-thinker and problem-solver, with excellent interpersonal skills.
• Understanding of marketing and communication theory and best practices.
• Solid understanding of marketing metrics with the ability to analyze data and KPIs to identify areas of opportunity and improvement.
• Prior experience with marketing automation technology (ex. Marketo) appreciated.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) expected

Qualifications:

• BA/BS degree in communication, English, journalism, marketing, or related field.
• 4-5 years of relevant B2B content creation experience, preferably in a software or technology industry. 5+ years of experience preferred.
• Experience with project management tools like Wrike or Asana a plus.
• Experience collaborating with designers/creative teams a plus.

Additional Requirements and Details:

· Writing samples required as part of the interview process. If you have an online portfolio, please include it with your application.

· Travel required up to 10% of the time.

· Ability to work remote with a stable internet connection on an as needed basis

· Located and working from an office location (when required)

· Occasional lifting and/or moving up to 10 pounds.

· Frequent repetitive hand and arm movements required to operate a computer.

· Specific vision abilities required by this job include close vision (working on a computer, etc.).

· Frequent sitting and/or standing.

Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions!

Vertafore is a drug free workplace and conducts preemployment drug and background screenings.

The selected candidate must be legally authorized to work in the United States.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the job responsibilities, duties, skill, or working conditions. In addition, this document does not create an employment contract, implied or otherwise, other than an "at will" relationship.

Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

We do not accept resumes from agencies, headhunters, or other suppliers who have not signed a formal agreement with us.

Vertafore is a Flexible First working environment which allows team members to work from home as often as you’d like, while using our offices as a place for collaboration, community, and teambuilding. There are times you may be asked to come into an office and/or travel for specific meetings for a specific business purpose and this varies by job responsibilities.