Content Marketing Manager
Striim, (pronounced “stream” with two i’s for integration and intelligence), is a unified data integration and streaming platform that connects clouds, data, and applications with unprecedented speed and simplicity to deliver the right data at the right time. Striim is used by enterprise companies to monitor events across any environment, build applications that drive digital transformation, and leverage true real-time analytics to provide a superior experience to their customers. At our company, we believe and expect all of our employees to operate as one with unlimited potential and dignity.
We are currently seeking an experienced and data-driven Content Marketing Manager to join our dynamic team. Reporting directly to the Director of Product Marketing, this role will be instrumental in crafting and executing a comprehensive content marketing strategy that not only aligns with our business objectives but also leverages GenAI to remain at the forefront of content creation innovation.
Responsibilities:
Content Strategy, Planning, and Management
- Develop a content calendar and distribution strategy based on data to maximize the reach and impact of content through various platforms, channels, and partnerships.
- Manage content creation process from ideation to publication, ensuring quality at every stage.
- Develop content and adapt existing GTM content for various industries into diverse formats.
Content Creation & Optimization
- Create high-quality thought leadership content including eBooks, blog posts, landing pages, whitepapers, case studies, interactive experiences, videos, ads and social copies.
- Produce high-quality thought leadership content aligned with positioning and verticals.
- Partner with graphic design and marketing teams to enhance visual elements with engaging content.
- Collaborate with the digital/demand generation team to optimize content for SEO and improve organic visibility and search rankings.
Leverage Modern Content Tools
- Leverage GenAI to streamline content creation processes and workflows such as ideation, brainstorming, content creation, SEO optimization, and more.
- Stay abreast of emerging AI technologies, trends, and best practices in content marketing, continually exploring opportunities to enhance content quality, relevance, and effectiveness.
Reporting
- Provide regular reporting on content performance, analyze trends and insights to optimize future efforts, and visualize data to communicate easily to the team.
- Monitor performance against KPIs, such as engagement rates, conversion rates, lead generation, and content ROI.
Organic Social
- Develop and execute a social media strategy aligned with the overall content marketing goals and business objectives of Striim.
- Manage organic social channels, collaborating with key stakeholders on content calendar, messaging, and creative.
Requirements:
- Bachelor’s degree in English, Journalism, Marketing, Creative Writing, Business or related field
- 3+ years of B2B SaaS marketing experience
- B2B writing examples and portfolio required
- Experienced with using GenAI to support your workflows
- Skilled at collaborating via project management systems like Asana
- Well-versed in Google Analytics and data visualization tools like Tableau or Thoughtspot
- Excellent communication and collaboration skills
Benefits
We offer
- Competitive salary and pre-IPO stock options
- Comprehensive health care plans (medical, dental and vision), including medical and dependent FSA
- Paid Time Off (Vacation, Sick & Public Holidays)
- The chance to contribute to and shape an upbeat, fully engaged culture
Compensation Range
Compensation Range: $80,000 - $100,000 USD on an annualized basis
Our company culture fosters entrepreneurship and nurtures our team members to grow with the company. Come join a Silicon Valley startup focused on delivering a product that’s loved by its customers and primed to be a core part of the cloud data stack.
We are an equal opportunity employer, and we value diversity at our company.It is in our best interest to continue to foster an environment of diversity, equity, and inclusion to bring the most value to our workforce, customers, and partners. All applicants are considered for employment without attention to race, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, veteran status, or disability status.
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