Content Marketing Manager

Posted 8 Days Ago
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Melbourne, Victoria, AUS
In-Office
Mid level
Software • Agriculture
The Role
Own Onside’s B2B content pipeline from editorial planning through publication. Develop customer stories, case studies, and co-branded content for agricultural audiences; brief and manage agencies and freelancers; ensure accuracy and credibility; use performance data to improve distribution and content decisions; and collaborate with Marketing, Product, Territory, and Customer teams to connect content to pipeline growth.
Summary Generated by Built In

Why we’re here
Protect the world’s food supply. Build the brand, demand and presence that make Onside the obvious choice for rural and agricultural businesses.

Darwalla Group cut a disease tracing exercise from two weeks to a few hours with Onside. You’ll sit down with customers like them and turn that into the story other producers read.

About Onside
Onside is operational intelligence for agriculture. We give agribusinesses one record of every person, property and movement, so when a disease incursion hits or an audit lands, the answer takes seconds instead of weeks.

One platform covers biosecurity, health and safety, workforce, assets, environment and market access, and every check-in adds to a connected record of agriculture. We’re ranked 38th on the Deloitte Fast 50 (2025) and named to Forbes Asia’s 100 to Watch (2025). With 90,000+ properties mapped and 8M+ visits recorded across Australia, New Zealand and North America, our big goal is 1 billion visits.


Requirements

About the role
You’ll own Onside’s content pipeline, from the editorial calendar to the final edit. You’ll set the approach and formats, and decide when a piece is ready to publish. Agencies and freelancers work from your briefs, and everything we publish is accurate and credible to rural and agricultural audiences.

You’ll find the customers and industry partners behind our case studies and co-branded content. You’ll use performance data to recommend where content goes and what we make next. You’ll work with the Marketing team, our Product Manager, Territory Managers and the Customer team, and report to our VP Marketing.

You’ll bring

  • Experience running a B2B content programme
  • Writing and editing that makes technical topics clear
  • A track record of producing customer stories and case studies
  • Comfort using performance data to improve content and link it to pipeline

Who thrives here

You’re sharp and structured, and you learn a new audience fast. You judge content by the pipeline it creates, and you don’t wait to be told.


Benefits

The way we work
Four days a week in our Melbourne office - we’re office-first on purpose, because the best work happens in the room together. AI tools built into how we work. A connection and capability fund for genuine growth. Strong company rhythms, a fast growth trajectory, and a parental leave policy we’re genuinely proud of.

How we hire
We hire people who’ll grow with us. Along the way you’ll meet the team, complete a short practical task and a couple of interviews. We respect your time and we’ll tell you where you stand at every stage.

Join us to protect the world’s food supply.

Skills Required

  • Experience running a B2B content program
  • Strong writing and editing skills, including the ability to explain technical topics clearly
  • Track record producing customer stories and case studies
  • Ability to use performance data to improve content and connect it to pipeline
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The Company
HQ: Christchurch
45 Employees
Year Founded: 2015

What We Do

Onside is the only platform that speaks fluent agriculture - purpose-built to solve the unique challenges of rural businesses. From safety and biosecurity to visitor and contractor management, we bring your operation’s data, people, and processes into one place. It’s not just software - it’s a network. We’re powering rural communities with world-class technology, where people and properties are connected and protected. Streamline compliance, consolidate operations, and manage risk with confidence, all from one powerful platform. With automation replacing paperwork, your team takes back the freedom to grow.

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