Content Marketing Manager

Posted 6 Hours Ago
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Hiring Remotely in Kaunas, Kauno miesto savivaldybė, Kauno apskritis, LTU
In-Office or Remote
Senior level
Gaming • Esports
The Role
Leads a multifunctional content organization spanning reputation, PR, production, localization, newsletters, campaigns, and lifecycle marketing. Owns annual strategy, quarterly OKRs, hiring, performance management, team development, AI/LLM adoption, automation, and cross-functional planning. Connects content initiatives to measurable business outcomes including GMV, conversion rate, ROAS, and trust metrics, while overseeing PR across B2B, B2C, and employer branding channels.
Summary Generated by Built In

About Eneba

 

At Eneba, we’re building an open, safe and sustainable marketplace for the gamers of today and tomorrow. Our marketplace supports close to 20m+ active users (and growing fast!), provides a level of trust, safety and market accessibility unparalleled to none. We’re proud of what we’ve accomplished in such a short time and look forward to sharing this journey with you. Join us as we continue to scale, diversify our portfolio, and grow with the evolving community of gamers. 

 
About the team 

We are the Marketing Team. We are driving growth in a sustainable way with the aim to become the leading marketplace for gamers. We obsess over merging data driven optimisation, entertainment and creativity. None of our day to day activities could do without either of those, as we build the strong, fun, and trustworthy brand that is Eneba. Gamers are fast adopters, and we move even faster to create deep-rooted and long-lasting relationships with our users. We’re inspired by our community and we do our best to continuously deliver on the goal of building and bringing all local gaming communities under one global roof.

About You

You're a technical direct line manager who turns content into performance results and trust narratives. You lead through data - reading signals across channels, building forecasted growth cases, and making decisions that connect user-centric communication to measurable business outcomes. You don't create content; you build the systems, teams, and direction that make great content happen at scale.

Responsibilities

  • Lead and develop a team of managers and ICs across 7 content functions: Reputation, PR, Content Production, Content Ops/Localization, Newsletters, Campaigns, and Lifecycle

  • Build and own the 1-year content strategy and quarterly goal framework with clear bottom-line impact (GMV, CR, trust metrics) across all functions

  • Own the hiring, onboarding, and development of ICs and managers within each function

  • Lead the team's AI/LLM adoption, set the pace and direction for automation of research, production, and distribution processes

  • Set and run quarterly OKRs and 1:1s, career development conversations, and performance cycles for all direct reports

  • Represent the content function in XFN planning with Marketing, Product, Growth, and Tech, translating business priorities into content strategy and vice versa

  • Oversee PR strategy across B2B, B2C, and Employer Branding channels

Requirements

  • 5+ years in content, marketing, or communications roles, with 3+ years managing multi-functional teams (managers and ICs)

  • Proven track record as a direct line manager, running 1:1s, goal cycles, career conversations, performance evaluations, and hiring

  • Startup mentality: high ownership, high pace, ability to push self and team toward challenging quarterly targets

  • Data-driven decision-making, comfortable with CR, GMV, ROAS; able to research, forecast, and build business cases with measurable bottom-line impact

  • Experience leading AI/LLM adoption or content/lifecycle automation initiatives at scale

  • Strong cross-functional collaboration and stakeholder communication skills

  • Fluent English (business language); Kaunas or Vilnius based, hybrid 1 day/week in Kaunas office

Nice to have:

  • Background in online reputation management (Reddit, Trustpilot, review platforms)

  • PR or communications experience (B2B, B2C, or Employer Branding)

  • Experience in gaming, digital marketplaces, or global consumer platforms

  • Experience building or scaling newsletter, lifecycle, or campaign functions

What it’s like to work at Eneba

*Opportunity to join our Employee Stock Options program.

*Opportunity to help scale a unique product. 

*Various bonus systems: performance-based, referral, additional paid leave, personal learning budget.

*Paid volunteering opportunities.

*Work location of your choice: office, remote, opportunity to work and travel.

*Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes. 

 

*Please attach CV's in English.

*To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice

Skills Required

  • 5+ years of experience in content, marketing, or communications roles
  • 3+ years managing multifunctional teams of managers and individual contributors
  • Experience as a direct line manager, including 1:1s, goal cycles, career conversations, performance evaluations, and hiring
  • Startup mentality with high ownership and ability to pursue challenging quarterly targets
  • Data-driven decision-making and familiarity with CR, GMV, and ROAS
  • Ability to research, forecast, and build measurable business cases
  • Experience leading AI/LLM adoption or content/lifecycle automation initiatives at scale
  • Strong cross-functional collaboration and stakeholder communication skills
  • Fluent English for business communication
  • Based in Kaunas or Vilnius and able to work hybrid one day per week in the Kaunas office
  • Background in online reputation management, such as Reddit, Trustpilot, or review platforms
  • PR or communications experience across B2B, B2C, or employer branding
  • Experience in gaming, digital marketplaces, or global consumer platforms
  • Experience building or scaling newsletter, lifecycle, or campaign functions
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The Company
London, England
210 Employees
Year Founded: 2018

What We Do

Our story so far... Vytis and Zygis, co-founders of Eneba, are avid gamers themselves. Their story began in the early 2000s, sharing a dorm room. Students being students, they spent countless nights playing StarCraft, Lineage II, WarCraft, Heroes III, Command & Conquer, Civilization, FIFA, NBA, NukeZone, Counter-Strike, and Doom to name a few ;) And, actually, most of the early business ideas came to them while gaming. Fast forward through a couple of companies built and a lot of learning, our co-founders decided to circle back to what sparked entrepreneurship in them - gaming! That’s how we came about. Eneba was born in 2018. Today, our marketplace supports more than 9m active users (and growing fast!), provides a level of trust, safety and market accessibility unparalleled to none. We’re proud of what we’ve accomplished in such a short time and look forward to sharing this journey with you!

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