Content Marketing Manager - Video Production

Posted Yesterday
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Hiring Remotely in Birmingham, AL, USA
Remote or Hybrid
Mid level
Fitness • Healthtech • Information Technology • Payments • Software
Powering every wellness journey.
The Role
Produce high-quality video content from concept to delivery for social, paid, and web. Select formats/tools, design motion graphics, use AI to scale workflows, ensure brand compliance, track performance, and manage multiple projects.
Summary Generated by Built In
Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
Daxko is seeking a Video Producer to join our Content Marketing team to produce high-quality video content. As a Video Producer, you'll create engaging videos for social media, paid campaigns, and our website showcasing the value of Daxko's solutions to fitness operators, nonprofits, and community organizations. You'll use industry-standard tools (such as Adobe Premiere Pro, Canva, Descript, Higgsfield AI) and AI technologies to work efficiently and bring ideas to life. To be successful in this role, you’ll need strong storytelling instincts, creativity, an understanding of how to structure video for different platforms and audiences, and the ability to work within our brand guidelines.
 
Key Responsibilities

  • Format Selection — Assess project requirements, platform constraints, and audience behavior to determine the right video format, length, and editing approach.
  • Video Production — Create engaging, informative videos for social media, paid campaigns, and website use. Execute production from concept through final delivery, selecting the most efficient tools and workflows for each project type.
  • Graphic Design & Animation — Design infographics and moving iconography that enhance video storytelling.
  • Content Strategy Collaboration — Work across the marketing team to develop video strategies that support our business goals. Video content is a mix of short-form (social clips, TikTok, Reels, YouTube Shorts), testimonials, product demos, webinar clips, and animated explainers based on content and campaign goals, plus platform requirements.
  • AI & Automation — Use AI tools and emerging technologies to streamline production workflows and scale content output. Select the right tool for each task based on project needs.
  • Quality & Brand Compliance — Ensure all video content meets Daxko brand guidelines and quality standards.
  • Performance Analysis — Track video performance metrics by format and platform. Recommend improvements for future content based on what resonates with audiences.
  • Project Management — Manage video production from concept through delivery. Handle multiple projects simultaneously and meet deadlines.
 
Required Skills & Qualifications

Strategic & Analytical Skills
  • Ability to evaluate project briefs, campaign objectives, and platform requirements to determine the optimal video format, length, and tool for each situation. This is not about following templates; it's about making smart strategic decisions.
  • Strong storytelling ability and verbal communication skills
  • Understanding of how different video formats perform across platforms (YouTube, TikTok, Instagram Reels, LinkedIn, Twitter, web, etc.)
  • Ability to balance creativity with efficiency, using technology to streamline workflows
 
Experience
  • 3–5 years creating video content for social media, websites, and paid advertising (agency or corporate environment preferred).
  • Demonstrated ability to work with video editing software, design tools, and emerging AI technologies.
  • Examples of AI technology use in creative work (required).
  • Track record of making strategic format/editing decisions that improved campaign performance.
 
Technical Skills

  • Proficiency with: Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), Canva
  • Familiarity with content creation and AI tools (e.g., Goldcast Content Lab, Riverside, 11 Labs)
  • Ability to select the right tool for each production task, not just default to the same workflow every time
 
Creative Skills

  • Skill in creating visually appealing and conceptually strong videos
  • Ability to adapt creative approach based on platform constraints and audience expectations
 
Work Style

  • Strong verbal and written communication skills
  • Excellent attention to detail; strong focus on quality and brand compliance
  • Capability to manage multiple projects and deliver on tight deadlines
  • Ability to take direction and iterate quickly based on feedback
  • Comfort with ambiguity—can make smart decisions with incomplete information
 
Educational Requirements

  • Bachelor's degree in Film, Communications, Graphic Design, Marketing, or a related field.


Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:

 🏢 🏡 Hybrid work model
 📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
 🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities


#LI-Remote

Skills Required

  • 3-5 years creating video content for social media, websites, and paid advertising
  • Demonstrated use of AI technologies in creative/video production
  • Proficiency with Adobe Creative Suite (Premiere Pro, After Effects, Photoshop)
  • Proficiency with Canva
  • Familiarity with content creation and AI tools (Goldcast Content Lab, Riverside, 11 Labs, Descript, Higgsfield AI)
  • Strong storytelling ability and verbal communication skills
  • Ability to assess platform requirements and choose optimal video formats and workflows
  • Graphic design and animation skills (infographics and moving iconography)
  • Ability to manage multiple projects, meet deadlines, and iterate based on feedback
  • Bachelor's degree in Film, Communications, Graphic Design, Marketing, or related field

Daxko Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Daxko and has not been reviewed or approved by Daxko.

  • Leave & Time Off Breadth Unlimited PTO, paid holidays, and paid parental leave are prominently offered, and feedback suggests time-off policies are broadly accessible. Volunteering days further support taking time when needed.
  • Flexible Benefits Remote/hybrid options and flexible hours are emphasized as core perks. Feedback suggests many value the ability to work flexibly across locations and schedules.
  • Healthcare Strength Comprehensive medical, dental, and vision coverage is paired with an Employee Assistance Program. Fitness and wellness supports complement the core health plans.

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The Company
HQ: Birmingham, AL
800 Employees
Year Founded: 1998

What We Do

Daxko powers health and wellness throughout the world. Every day, our team members bring their passion and expertise to help health and wellness facilities operate smoothly and engage their members. Whether it’s supporting a fitness club, a community center, or a local boutique studio, Daxko is there, powering 40% of fitness and wellness facilities nationwide. We’re more than just a tech company; we’re committed partners, empowering wellness organizations to create meaningful, lasting impact in their communities.

Why Work With Us

At Daxko, you’re more than just an employee—you’re valued. We celebrate diversity, knowing it drives innovation. Your hard work is rewarded with competitive pay, benefits, and flexibility that fits your life. From a month-long break every five years to resources that help you grow, Daxko is where your career and well-being truly thrive.

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