Content Marketing Manager, MadTech

Reposted Yesterday
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Hiring Remotely in National Capital Region
Remote
Senior level
Fintech • Software • Financial Services
The Role
Develop and execute content marketing strategies, create engaging content, collaborate with stakeholders, and track campaign performance to enhance brand presence and support business goals.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

Content Strategy & Planning

  • Develop and execute a content marketing strategy aligned with business objectives, partner priorities, and campaign goals

  • Identify key content themes across advertising, promotions, sustainability, data, and platform monetization

  • Plan content calendars for always-on, campaign-based, and event-driven initiatives

Content Creation & Storytelling

  • Create and oversee high-impact content such as:

    • Case studies and success stories

    • Partner testimonials and interviews

    • Thought leadership articles and POVs

    • Event recap videos and post-event content

    • Sales enablement and pitch-support materials

  • Translate technical or product-heavy offerings into clear, engaging, and partner-friendly messaging
     

Partner & Stakeholder Collaboration

  • Work closely with internal stakeholders (Sales, Product, Sustainability, Partner Solutions) to source stories and insights

  • Coordinate with agency partners, creatives, and videographers for content production

  • Conduct partner interviews to surface strong narratives and business outcomes

Brand & Thought Leadership

  • Strengthen GCash’s position as a leading digital commerce and marketing platform through consistent, on-brand storytelling

  • Develop content that supports executive visibility, industry credibility, and market education

  • Ensure content tone aligns with GCash’s brand voice and values

Campaign & Performance Support

  • Support awareness, traffic, and consideration campaigns with relevant content assets

  • Track and analyze content performance (reach, engagement, views, partner interest) to inform future content decisions

  • Optimize content formats and messaging based on audience and channel insights

Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or related field

  • Minimum 5 years of experience in content marketing, brand marketing, or communications

  • Experience in B2B, platforms, fintech, tech, or ad solutions is a strong advantage

  • Strong writing, storytelling, and editorial judgment skills

  • Comfortable interviewing partners and senior stakeholders

  • Familiarity with content formats across digital, video, and social platforms

  • Highly organized, collaborative, and able to manage multiple projects simultaneously

Key Skills

  • Content strategy & storytelling

  • B2B and partner marketing

  • Brand and thought leadership development

  • Case study and narrative building

  • Stakeholder management

  • Campaign and performance analysis

  • Creative brief writing and content planning

What Success Looks Like

  • Clear, compelling content that positions GCash Partner Solutions as a trusted growth partner

  • Strong partner-facing stories that support sales, branding, and engagement goals

  • Consistent delivery of high-quality content across campaigns, events, and channels

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Top Skills

B2B Marketing
Content Marketing
Data Analysis
Digital Marketing
Social Media
Video Production
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The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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