Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Location: Cincinnati, OH
Hybrid Schedule: 3 days in office /2 days at home weekly
Job Summary
PatientPoint® is looking to hire a strategic and creative Content Marketing Manager, Life Sciences to help lead the delivery of content at the right time and in the right way to key audiences within the life sciences industry. The Content Marketing Manager will be responsible for creating engaging and relevant content across various channels to attract and retain our target audiences, drive brand awareness and support our marketing and business objectives. We are looking for someone with a strong background in building comprehensive content marketing plans and then executing on those plans to create influential thought leadership materials for all PatientPoint communication channels. You will be expected to quickly learn communication best practices of marketing to life sciences professionals.
What You'll Do
- Develop content marketing strategies aligned with our overall marketing objectives for the life sciences side of our business.
- Concept, create and promote a variety of long-form content pieces including white papers, e-books and case studies along with related amplification content.
- Proactively identify thought leadership opportunities and quickly respond with a well thought out plan.
- Monitor and assess content performance and turn insights into recommendations.
- Integrate the PatientPoint value proposition, positioning and messaging within your content plans.
- Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-qualtiy, in-depth content.
- Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes.
- Optimize content for SEO and lead generation.
Desired Skills and Experience:
- Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience.
- Agency experience or have been in a prior inbound content marketing role preferred.
- Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects.
- In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets.
- Proficiency with analytics and marketing ROI for creation and reporting of asset performance.
- Ability to develop project plans, make recommendations and consistently meet deadlines.
- Experience with and an understanding of marketing automation platforms and content management systems.
- Knowledge of SEO, web analytics.
- Experience with WordPress, Google Analytics.
Base Salary Band: $84,063.25 - $99,500.00
Corporate Bonus Potential up to 5%
Compensation: At PatientPoint We are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location and professional experience, which can cause your compensation to vary. The range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “Why PatientPoint?” at the end of this job description.
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- How PatientPoint empowers women to thrive as people & professionals. Read more
- Equipping interns with the skills, knowledge, and confidence to excel. Read more
- Our CEO shares details on our culture, and why it should be on your radar. Read more
What We Offer:
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
What the Team is Saying
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What We Do
We build amazing, technology enabled solutions that make every doctor-patient engagement better, so patients can live longer, healthier lives. We provide digital, in-office patient education solutions at no cost to 140,000 physicians by partnering with healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, Bristol Myers Squibb and more.
From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group.
We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors.
As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours.
PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.
Why Work With Us
We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
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PatientPoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team members span across the United States. We have offices in multiple cities, stay connected virtually, and get together every so often. We encourage those near an office to visit on our anchor days - Monday, Tuesday, & Thursday.
