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The most advanced legal AI that transforms how personal injury law works—delivering better outcomes for attorneys, firms
The Role
Create and scale high-impact B2B content for legal-tech audiences using AI-assisted workflows. Drive demand generation, thought leadership, conversion copy, customer case studies, and cross-functional GTM alignment to influence pipeline and market positioning.
Summary Generated by Built In
About Us
Who we're looking for
What you'll do
Qualifications
Bonus Points
Supio is a trusted AI platform purpose-built for law firms, reshaping how data drives impactful outcomes. Our innovative approach blends technology with deep legal expertise, making us a leader in our field. We go beyond surface-level AI to deeply understand our customers’ daily needs, empowering law firms with unparalleled data insights. Supio delivers human-level, accurate analysis of complex data and legal records, quickly and efficiently bringing critical insights when they matter most. Trusted by top litigation lawyers, our platform has supported over $1 billion in settlements.
Headquartered in Seattle with an office in San Francisco, we raised $60M Series B in April 2025 led by Sapphire Ventures with Mayfield and Thomson Reuters Ventures, bringing total funding to $91M. We're scaling rapidly and looking for exceptional talent to join us in this next phase of growth.
We're looking for passionate team members who are motivated by our mission and ready to help us achieve it.
We’re looking for a content builder. Someone who can write with authority, think strategically, and use AI tools to scale output without sacrificing quality. This is a high-impact engagement sitting at the intersection of demand generation and brand credibility.
You know how to turn a single piece of cornerstone content into a full ecosystem of derivatives, and you use AI-assisted workflows to do it efficiently. You’re energized by the challenge of making a technical, specialized product feel essential and compelling to a professional audience.
You’ll be working alongside a nimble brand and content team that operates with low ego and high ambition. We’re collaborators who aren’t afraid to roll up our sleeves, and we value a can-do spirit over individual glory. If you want to do meaningful work alongside people who genuinely enjoy building together, you’ll fit right in.
One engagement, you might be taking a webinar and spinning it into a full suite of content derivatives. The next, you’re translating first-party research data into a compelling market report that shapes how the industry thinks about AI in the legal space. This is a contract for people who want to do impactful work and thrive in a low-friction, high-speed environment.
- Shape Content Strategy: Contribute to Supio’s content strategy across channels—thought leadership, blog, social, and demand generation—with a clear eye toward what moves the needle on pipeline and conversion.
- Set the Industry Agenda: Help Supio lead the conversation in AI for plaintiff law through consistent, differentiated storytelling that plays to Supio’s unique strengths. Create authoritative long-form content that establishes Supio as the definitive voice in its category.
- Drive Content for Pipeline: Develop content that directly supports demand generation—nurture sequences, campaign assets, landing page copy, and bottom-of-funnel pieces that move prospects toward a decision.
- Cut Through the Noise: We’re not interested in the churn-and-burn content of B2B’s past. We want fresh angles, unexpected formats, and ideas that break through in a world where everyone is publishing everything all the time.
- Tell Customer Stories: Lead the development of written case studies and customer stories that translate real outcomes into compelling proof points, turning customers into the heroes of our narrative.
- Build Content Efficiently at Scale: Leverage LLM workflows and AI-assisted tools to build content derivatives, repurpose existing assets, and increase program velocity. For us, it’s about doing more without diluting quality.
- Partner Across GTM: Work closely with Demand Gen, Product Marketing, Sales, and CS to ensure content is tied directly to pipeline, conversion, and revenue goals.
- Experience: 4–6 years of content marketing experience in a B2B SaaS or technology environment, with proven success building content that fuels demand and category leadership—legal tech experience a plus.
- Writing & Storytelling: Exceptional writer and storyteller. You can distill complex technical concepts into clear, compelling narratives, and you know how to turn customers into the heroes of the story.
- Pipeline Contribution: You’ve produced content that demonstrably contributed to pipeline and understand how content maps to buyer stages—what it takes to move someone from awareness to decision.
- Buyer Journey Fluency: You have a firm grasp of the customer journey, from awareness through consideration to decision, and know that buyers often form a strong preference before they ever raise their hand.
- Conversion Copywriting: Strength in conversion-focused copywriting and differentiated positioning; you know how to make a product stand out in a crowded market.
- AI Tool Fluency: Actively uses LLM tools to scale production, build content derivatives, and sequence assets intelligently across the buyer journey.
- Organization & Execution: Highly organized and able to manage multiple content workstreams simultaneously without losing quality or missing deadlines.
- Collaboration: A genuine team player—collaborative, low ego, and energized by building something together rather than protecting your own turf.
- Experience marketing to legal or other regulated/technical professional services verticals.
- Familiarity with the legal space and law firm buyers—their workflow, pressures, and what earns their attention.
- Prior experience building a content program from scratch at an early-stage startup.
- End-to-end ownership of case study and customer story development, from interview through publication.
- Experience with AEO/GEO/SEO-driven content strategy and working knowledge of search performance metrics.
- Comfortable using consumer-grade production tools to support your work—think Figma templates, CapCut, Descript, etc.
Skills Required
- 4-6 years content marketing experience in B2B SaaS or technology
- Exceptional writing and storytelling skills; distill complex technical concepts into clear narratives
- Proven track record producing content that contributed to pipeline and conversion
- Fluency with the buyer journey and mapping content to buyer stages
- Conversion-focused copywriting and differentiated product positioning
- Active use of LLM tools and AI-assisted workflows to scale content production
- Highly organized; able to manage multiple content workstreams and deadlines
- Collaborative team player who works cross-functionally with Demand Gen, Product Marketing, Sales, and CS
- Experience marketing to legal or other regulated/technical professional services verticals
- Familiarity with law firm buyers, workflows, and legal market dynamics
- Prior experience building a content program from scratch at an early-stage startup
- End-to-end ownership of case study and customer story development (interview through publication)
- Experience with AEO/GEO/SEO-driven content strategy and search performance metrics
- Comfortable using consumer production tools (Figma templates, CapCut, Descript)
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The Company
What We Do
Supio is committed to providing solutions that allow lawyers and paralegals to get more out of technology. Supio understands the role our customers play in their daily work and more importantly, what they truly need to uncover from data. We give our customers the capacity to deliver consistent quality to their clients, get more insights, do more meaningful work, and explore more possibilities.
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