Editorial Strategy & Calendar: Develop a unified strategy across social, email, blog, and press. Manage a sustainable content calendar aligned with team capacity and major retail events (e.g., Prime Day, BFCM).
LinkedIn & Executive Voice: Run the Kwontified company page and build an executive thought-leadership program by drafting approved, in-voice posts and actively managing community engagement.
Substack Publication: Launch and manage a long-form publication for e-commerce essays and marketplace analysis to grow an owned audience.
Email Marketing (Mailchimp): Own the monthly client newsletter and automated nurture sequences. Focus on clean segmentation and actionable metrics (clicks/replies) over inflated open rates.
Web Content & PR: Write SEO-optimized blog posts, collaborate with developers on campaign landing pages, and draft strictly approved press releases.
Asset Creation: Brief the Creative Team for high-production assets while independently designing everyday graphics and short clips using tools like Canva, Adobe, and compliant AI generators.
Publishing & Analytics: Schedule all cross-channel content. Collaborate with the AI team to automate workflows, and report monthly on metrics that drive business development pipeline growth.
Channel Expansion: Pitch, test, and evaluate new platforms (e.g., TikTok, YouTube, podcasts) using clear hypotheses and honest, data-driven performance reviews.
Compliance & Confidentiality: Strictly protect client confidentiality. Maintain a register for written client approvals and ensure all published credentials and results are fully substantiated.
Requirements
What You Bring
Proven Channel Ownership: Managed B2B, agency, or e-commerce brand channels (strategy to analytics) with measurable business outcomes.
Executive Ghostwriting: Crafts authentic, in-voice content for senior leaders based on brief interviews, with strong self-editing skills.
E-commerce Expertise: Deep interest and knowledge in retail, beauty, apparel, or consumable social commerce trends.
Email Marketing: Hands-on experience building campaigns (e.g., Mailchimp) using segmentation, automations, and reliable performance metrics.
Data-Driven: Builds independent reports, separates organic from paid data, and adjusts strategies based on concrete numbers.
AI Literacy: Actively uses and strictly fact-checks AI tools (Claude, Gemini) to build efficient, time-saving workflows.
Asset Creation: Designs everyday graphics (Canva, Adobe) and writes clear, actionable briefs for creative teams.
Strict Compliance: Exercises high judgment regarding client confidentiality, required approvals, and substantiating marketing claims.
Remote Proficiency: Thrives in async, written communication, manages clear editorial calendars, and overlaps with US Eastern hours.
Exceptional English: Flawless written English tailored to a US executive audience.
Benefits
Skills Required
- Proven experience managing B2B, agency, or e-commerce brand channels from strategy through analytics with measurable business outcomes
- Experience writing authentic, in-voice executive thought-leadership content based on interviews
- Deep knowledge of retail, beauty, apparel, or consumable social-commerce trends
- Hands-on Mailchimp email marketing experience, including segmentation, automations, and performance measurement
- Ability to build independent reports, separate organic and paid data, and adjust strategies based on metrics
- Active use and fact-checking of AI tools such as Claude and Gemini
- Ability to design everyday graphics using Canva or Adobe and brief creative teams
- Strong judgment regarding client confidentiality, approvals, and substantiation of marketing claims
- Ability to work remotely in an asynchronous, written-communication environment with overlap during US Eastern hours
- Exceptional written English tailored to a US executive audience
What We Do
Booth & Partners is a leading outsourcing and offshoring consulting firm that helps over 150 clients worldwide solve their talent and workspace challenges by specializing in building remote teams for startups and scaling businesses.
