The Role: How you'll make an impact at Personio
Bring your strategy. Create our story. Join Marketing at Personio to turn the curious into customers and win new markets for one of the most valuable tech companies in Europe.
We're looking for an experienced Content Marketing Manager,, to join our dynamic team and play a key role in propelling our Benelux operations forward. If you're looking for an opportunity to lead the creation of best in class content, whether it's written, video production, print, keynotes, webinars or podcasts, focussed on our local market, then this could be the role for you!
OK, but what's in for you? You will join a team of highly motivated and unnaturally friendly marketers, work for one of Europe's fastest-growing B2B companies, and will have a high degree of ownership in everything you do - steep learning curve guaranteed.
Role Responsibilities: What you'll do
- Develop and execute a content strategy for the Benelux region, aligned with overall marketing objectives.
- Craft compelling and informative campaigns & content (written, physical, video, audio) that resonates with our target audience.
- Support our SEO efforts with all the content we create to ensure content discoverability in organic search.
- Leverage AI-powered content creation tools to streamline content production and maintain a consistent publishing schedule.
- Manage and measure the effectiveness of content marketing campaigns through key metrics (website traffic, leads generated, conversion rates).
- Collaborate with the sales team to understand their needs and provide them with content that supports their lead generation efforts.
KPIs (Key Performance Indicators)
- Increased brand awareness and market share within the Benelux region.
- Growth in organic website traffic and leads generated.
- Reduction in CAC payback period through effective content marketing strategies.
- Improved conversion rates from content marketing efforts.
- Positive feedback and engagement metrics on content pieces.
Role Requirements: What you need to succeed
- You are a native Dutch speaker and fluent in English
- You have 5+ years of experience in content marketing and writing, preferably within a tech or fast-paced environment
- You have a proven track record of producing high-quality content that engages audiences and drives conversions
- Experience with SEO best practices, content optimisation tools and AI for Content Production is a plus
- You have an entrepreneurial mindset and a passion for storytelling
- You are detail-oriented, with excellent proofreading and editing skills
- Experience with content marketing automation tools (HubSpot, etc.) is a bonus
- Familiarity with the Dutch HR landscape and market trends is a plus.
- A strong track record of success in implementing organic content marketing strategies.
Why Personio
Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:
- Receive a competitive reward package - reevaluated each year - that includes salary, benefits, and pre-IPO equity
- Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
- Make an impact on the environment and society with 2 (fully paid) Impact Days - one for an individual project of your choice and one for a company-wide initiative
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework
- Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more
- Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations
- Engage in a high-impact working environment with flat hierarchies and short decision-making processes
What the Team is Saying
What We Do
We believe small and medium-sized organizations are the backbone of global economies, and their most valuable asset is the people they employ. But many of their HR teams are held back by complicated, time-consuming processes and admin. We’re changing that with our all-in-one HR solution that transforms the way millions of people experience work every day.
At the core of our people-focused product are the individuals who craft it: We proudly identify as Personios. As we build on our success as Europe’s leading HR platform for SMEs, we are looking for the brightest minds to bring their own innovative ideas to the table. When you join our team of 1800+ across Europe and the US, you’ll have an impact from day one – for our 12,000+ customers and the 1.5 million employees we serve.
Why Work With Us
Personio is one of the most valuable tech startups in Europe, but we're just getting started with revolutionizing HR for the 1.7 million small and medium-sized organizations still stuck in the spreadsheet era. Now we need your experience scaling tech companies to take us to the next level.
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Personio Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
