Content Marketing Manager (B2B) - Wise Platform

Posted 4 Hours Ago
Be an Early Applicant
London, Greater London, England, GBR
Hybrid
Senior level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Lead creation and delivery of Wise Platform’s external B2B content engine: write and edit whitepapers, case studies, blogs, landing pages, webinar scripts, and social assets; manage campaign distribution across email, paid/organic LinkedIn, and media partnerships; interview SMEs and clients; extract content from flagship conferences and optimize assets for the buyer journey.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are seeking a strategic, execution-focused, and highly creative Content Marketing Manager to build, draft, and scale Wise Platform’s external content engine globally.

Working directly alongside the Product Marketing Lead and Global Head of Marketing, you will act as the primary content engine for Wise Platform. You will turn complex cross-border payment capabilities into high-converting external narratives across whitepapers, case studies, blogs, executive social media, webinars, and hero campaign assets.

 

Your mission:

  • Own end-to-end delivery of flagship campaign assets set by leadership. Draft/edit whitepapers, write landing page copy, configure gating strategy, write channel email comms, and coordinate supporting channels of distribution (e.g. webinars and social).

  • Extract maximum content value from our flagship conference series (Wise Connect APAC, EMEA, NAM). Oversee video testimonials, blog recaps, highlight reels, and speaker script reviews.

  • Direct the organic and paid social media strategy for the main Wise Platform LinkedIn page and key 

  • Continuously execute on core content strategies - drafting and distributing whitepapers, eGuides, customer case studies, blogs, email newsletters, webinar scripts, and media partnership collateral mapped directly to each stage of the B2B buyer journey.  

  • Interview internal Subject Matter Experts (SMEs), Product Managers, Commercial Leaders, and external enterprise clients to create authoritative, educational, and thought leadership-led content.

 

This role will give you the opportunity to:

  • Own executive social profiles, 360 GTM campaigns, and explore new content formats

  • Collaborate directly with Wise Platform executive leaders, commercial heads, and tier-1 banking/fintech partners globally.  

  • Hone full-funnel content marketing skills under experienced senior leadership, with room to specialise or step into lead roles as the team expands

  • Work on global GTM campaigns while collaborating closely across EMEA, APAC, and NAM teams.

Qualifications

  • 4-6+ years of hands-on B2B content marketing experience, with a strong preference for payments, paytech, or financial software experience. 

  • Exceptional portfolio across both long-form and short-form assets - including whitepapers, eGuides, blogs, conversion landing pages, customer case studies, and video scripts. 

  • Hands-on experience owning B2B social channels (specifically LinkedIn organic and paid via Campaign Manager) and ghost writing for executive leaders. 

  • Proven track record of managing full lifecycle campaign distribution across email nurture streams, social copy, media partnerships, and blogs. 

  • Deep understanding of how to connect top-of-funnel thought leadership directly to bottom-of-funnel product evaluation assets that influence commercial pipeline. 

  • Ability to take top-level strategy from leads and independently drive end-to-end production without compromising on quality or brand tone.

  • Comfortable navigating CRM tools (Salesforce or HubSpot) and LinkedIn Campaign Manager to track content performance and campaign distribution. 

 

Nice to have:

  • Direct domain experience in cross-border payments (FX, transaction banking, embedded finance)

  • Experience marketing directly to banks or fintechs in an agency or fast-paced scale-up environment

  • Basic audio and video editing skills for creating short-form social clips and teasers

  • SEO and keyword research proficiency

Additional Information

 

What we offer:

  • Competitive salary and stock options package.

  • Flexible working policies and "Me Days" / "Mission Days".

  • Sabbatical leave after 4 years of service.

  • Comprehensive health and wellness benefits.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Skills Required

  • 4-6+ years of hands-on B2B content marketing experience (payments/paytech or financial software preferred)
  • Exceptional portfolio of long-form and short-form assets (whitepapers, eGuides, blogs, landing pages, case studies, video scripts)
  • Hands-on experience owning B2B social channels, specifically LinkedIn organic and paid via LinkedIn Campaign Manager
  • Experience ghostwriting for executive leaders and managing executive social profiles
  • Proven track record managing full lifecycle campaign distribution across email nurture streams, social, media partnerships, and blogs
  • Ability to convert top-level strategy into end-to-end production while maintaining brand tone and quality
  • Comfortable using CRM tools (Salesforce or HubSpot) to track content performance and campaign distribution
  • Direct domain experience in cross-border payments (FX, transaction banking, embedded finance)
  • Basic audio and video editing skills for short-form social clips and teasers; SEO and keyword research proficiency

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Leave & Time Off Breadth Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
  • Equity Value & Accessibility RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
  • Parental & Family Support Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.

Wise Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
Company Office Image
Brussels
Company Office Image
Austin
Company Office Image
Budapest
Company Office Image
Hydrabad
Company Office Image
Kuala Lumpur
Company Office Image
London
Company Office Image
New York
Company Office Image
São Paulo
Company Office Image
Singapore
Company Office Image
Tallinn
Company Office Image
Tokyo
Learn more

Similar Jobs

Wise Logo Wise

Senior Product Manager

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
London, England, GBR
9000 Employees

Wise Logo Wise

Senior Software Engineer

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
London, Greater London, England, GBR
9000 Employees
111K-145K Annually

Wise Logo Wise

Engineering Lead - Embedded Finance

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
London, Greater London, England, GBR
9000 Employees
105K-135K Annually

Wise Logo Wise

Senior Procurement Lead - People & Workplace

Fintech • Mobile • Payments • Software • Financial Services
Hybrid
London, Greater London, England, GBR
9000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account